Luxury Daily, February 8, 2017 – Barneys takes powerful stance on female equality, empowerment

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February 8, 2017

Barneys takes powerful stance on female equality, empowerment

Department store chain Barneys New York is calling on the likes of Hillary Rodham Clinton, Dame Helen Mirren and Gloria Steinem to celebrate female empowerment at a time when women’s issues are a point of social and political contention.

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Fragrance and personal care

Guerlain hosts beauty blogger battles for product range exposure

LVMH-owned beauty brand Guerlain has invited international bloggers to its Paris headquarters to test their makeup abilities in a challenge of creativity.

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Jewelry

Record-setting pearl sales expected to continue as industry sees revived interest

Demand, the environment and escalations in the South China Sea have driven the market value of pearls up and pricing is expected to quickly outpace non-diamond gemstones as supplies become compromised.

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Travel and hospitality

Etihad builds bespoke loyalty program around fashion industry’s demands

United Arab Emirates' Etihad Airways is furthering its outreach to the fashion community through a rewards program designed specially for the travel needs of those in the industry.

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Sports

Longines tracks athletes with new technology

Swiss watchmaker Longines is innovating the timekeeping space with the launch of a new data system that will track alpine skiers’ stats during championships.

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Automotive

Aston Martin delves further into lifestyle with fashion photography exhibit

British automaker Aston Martin is supporting its mission to branch out as a lifestyle brand rather than just automotive with an in-store exhibit celebrating the work of an acclaimed photographer.

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Marketing

Sale: Luxury Daily’s State of Luxury 2017: The Insider View

Preparing for a year of tumult, Luxury Daily surveyed experienced luxury insiders to gain insights into what marketers can expect in 2017 with geopolitical issues, customer acquisition and retention challenges, media and marketing shifts, and, most important, evolving consumer consumption patterns affecting products and experiential offerings.

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News briefs

Nordstrom, Givenchy, BMW and Michael Kors – Live news

Luxury Daily's live news from Feb. 7 - Nordstrom taps Petra Collins for spring brand campaign; Is Kanye West’s creative director headed to Givenchy?; BMW accelerates Selfridges’ sustainability efforts via electric chauffeur service; Michael Kors shows long-term optimism despite current challenges.

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News briefs

Chinese consumers, Tiffany, eyewear and taxes – News briefs

Today in luxury marketing - Chinese luxury shoppers’ newest destination: China; How can Tiffany & Co. regain its cool?; Behind the radical shifts in luxury eyewear; Italian fashion industry hopes to avert additional US tax.

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Columns

The race to the $22B mobile ads market

If the mobile ad market is going to reach its full potential and fill the gap between consumers' media attention and marketers' media buying share, it will have to first address a unique set of challenges and obstacles.

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Q&A

Urgent need for luxury brands to innovate as path to purchase is redefined

Creative destruction is more of a management construct than anything. What luxury brands need is creative evolution.

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