| | Travel and hospitality Travelers ready for impulsive, indulgent trips in 2021: report  |  After almost a year of postponing or canceling vacation plans, travelers are embracing spontaneity and booking more last-minute trips. Entire
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| Automotive Mercedes-Benz shares Alicia Keys’ success in intimate S-Class effort |  German automaker Mercedes-Benz has tapped Grammy Award winner Alicia Keys to reflect on her journey to career and personal fulfillment in an honest campaign featuring its upscale S-Class sedan. Entire
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| Real estate Re/Max highlights clients services in bid for prospective buyers, sellers FREE |  International brokerage firm Re/Max is showcasing its wide range of service and technology offerings in a national advertising campaign engaging both buyers and sellers in a competitive real estate market. Entire
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 | Real estate Luxury Daily debuts new conference focused on luxury real estate – register for free FREE |  Register now for free for Luxury Daily's State of Luxury Real Estate 2021 (SOLRE) eConference Thursday, Jan. 14. The daylong event will focus on how affluent consumers are shaping the real estate market as they flee cities for more space and social distance, enabled by remote working and schooling. How should marketers shape their strategies with this biggest upheaval in luxury's history since World War II? Entire
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| Automotive Drivers seeking comfort, familiarity when car buying: Deloitte |  Anxiety triggered by the COVID-19 crisis is putting a damper on the drive to buy electric vehicles and prompting car buyers to seek out traditional engines in their next vehicles instead, according to a new Deloitte report. Entire
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| Webinar Webinar: Why authenticity matters even more for luxury brands as post-pandemic consumer evolves FREE |  Register now for this free webinar Wednesday, Feb. 3 at noon to 1 p.m. EST (New York time) on why authenticity matters even more in a post-COVID-19 world for brands and retailers. Senior executives from Avery Dennison and Certilogo will lay out a roadmap. Join us! Entire
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| Strategy Subscribe now: Full access to 90,000+ articles, reports, videos and images FREE |  We invite you to subscribe to Luxury Daily and join the ranks of the smartest luxury marketers worldwide. Our subscribers include decision-makers and executives from the world's leading luxury brands, retailers, agencies, publishers, market researchers, universities and consultancies. Entire
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| News briefs Brands react to Trump, Louis Vuitton, McLaren, Hugo Boss, marketing webinar and luxury real estate |  Luxury Daily’s live news: Brands distance themselves from Trump, Republicans in wake of Capitol breach; Louis Vuitton updates iconic monogram in artistic collaboration; McLaren joins the ranks of luxury brands at Walpole; Hugo Boss taps Hollywood star to represent brand; Webinar: Why authenticity matters even more for luxury brands as post-pandemic consumer evolves; Luxury Daily debuts new conference focused on luxury real estate. Entire
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| Apparel and accessories A fur-free future depends on China |  Though consumer sentiment is embracing animal welfare, China remains the largest market for fur consumption. And now, given the implications of the pandemic, the country could become the world’s leading supplier of fur, too. Entire
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