Prestige brands such as Burberry, Gucci, Hugo Boss, Armani and Ermenegildo Zegna are launching online fashion shows to drive sales, increase Web site traffic and engage consumers in a way like never before.
There are mixed emotions throughout the advertising industry as to whether the Federal Communications Commission's approval of the Comcast/NBC Universal merger is a good idea from the standpoint of luxury brands.
British ecommerce Web site Net-A-Porter launched a wedding boutique aimed to provide affluent, soon-to-be brides a selection of luxury gowns via a one-stop destination.
Rebecca Minkoff is using fashion Web site Polyvore as a vehicle to promote its new initiative that allows consumers to design a Spring 2011 look, with the chance of being sent to New York Fashion Week 2011.
Luxury fashion brand Dolce & Gabbana is providing tech-savvy affluent consumers a mobile experience that combines a fashion-oriented interface with a selection of branded content via an iPhone application.
Today in luxury marketing - Cartier looks for recognition in watchmaking; Jimmy Choo is all man; Michael Kors to open lifestyle flagship at Rockefeller Center.
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