Luxury Daily, Jan. 7, 2021 – Why Gucci is doubling down on marketing sustainability
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| | Apparel and accessories Why Gucci is doubling down on marketing sustainability  |  Italian fashion label Gucci is setting itself apart from the biggest luxury brands by consistently placing sustainability at the forefront of its marketing efforts. Entire
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| Home furnishings Outlook 2021: Home improvement to remain a big task in coming months |  A lasting consequence of the COVID-19 crisis is that affluents are now aficionados at the home improvement game and this means the current boom in home furnishings is set to continue in 2021. Entire
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| Jewelry Longines underlines sense of adventure in fresh campaign FREE |  Swiss watchmaker Longines is putting the athletic prowess of two Swiss alpine ski racers on display to celebrate the pursuit of greatness and draw attention to its recently unveiled Spirit collection of watches. Entire
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 | Real estate Luxury Daily debuts new conference focused on luxury real estate – register for free FREE |  Register now for free for Luxury Daily's State of Luxury Real Estate 2021 (SOLRE) eConference Thursday, Jan. 14. The daylong event will focus on how affluent consumers are shaping the real estate market as they flee cities for more space and social distance, enabled by remote working and schooling. How should marketers shape their strategies with this biggest upheaval in luxury's history since World War II? Entire
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| Webinar Webinar: Authenticity in a Post-COVID World: From the Eyes of a Marketer FREE |  Register now for this free webinar Wednesday, Feb. 3 at noon to 1 p.m. EST (New York time) on why authenticity matters even more in a post-COVID-19 world for brands and retailers. Senior executives from Avery Dennison and Certilogo will lay out a roadmap. Join us! Entire
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| Automotive Lexus presents retrospective on its own brand journey |  Toyota Corp.’s Lexus is sharing a look back at its first three decades in its latest move focusing on its tradition of craftsmanship. Entire
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| Government Dow reaches new high despite pro-Trump riots at Capitol |  The Dow Jones Industrial Average closed at a record high on Jan. 6, a historic day in the United States that began with the Democrats expected to take control of the Senate and ended with a mob of President Donald Trump’s supporters breaking into the Capitol building. Entire
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| Strategy Subscribe now: Full access to 90,000+ articles, reports, videos and images FREE |  We invite you to subscribe to Luxury Daily and join the ranks of the smartest luxury marketers worldwide. Our subscribers include decision-makers and executives from the world's leading luxury brands, retailers, agencies, publishers, market researchers, universities and consultancies. Entire
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| News briefs Tiffany, Gucci, WeChat ban, Travel + Leisure, marketing webinar and luxury real estate |  Luxury Daily’s live news: Dow reaches new high despite pro-Trump riots at Capitol; Tiffany shows positive growth to end 2020; Tiffany reimagines impressive archival necklace from 1939; Gucci follows up North Face collaboration with documentary; Trump signs new executive order banning Alipay, WeChat; Travel + Leisure sold to Wyndham Destinations for $100M; Webinar: Authenticity in a Post-COVID World: From the Eyes of a Marketer; Luxury Daily debuts new conference focused on luxury real estate. Entire
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 | Jewelry Bulgari CEO Jean-Christophe Babin on rising to meet luxury’s challenges |  Following an impressive run as the chief executive of TAG Heuer, Jean-Christophe Babin took the reins as Bulgari’s CEO in 2013 and over the past seven years has presided over the brand’s ongoing global expansion, including innovative digital efforts in China. Entire
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