Register now for the nation's premier conference focused on how the luxury business will rapidly evolve in 2017, calling for a reset to Luxury 2.0. Speaker list, agenda and registration link in article.
Panasonic and IBM Watson are working on a new way to improve the traveling experience for consumers with a digital concierge service that lets them access all hotel services from a unique cloud-based service.
Preparing for a year of tumult, Luxury Daily surveyed experienced luxury insiders to gain insights into what marketers can expect in 2017 with geopolitical issues, customer acquisition and retention challenges, media and marketing shifts, and, most important, evolving consumer consumption patterns affecting products and experiential offerings.
Luxury Daily's live news from Jan. 10 - Omega leverages Instagram for limited-edition purchase path; Nordstrom strengthens omnichannel objectives via new innovation executive; Chanel taps former CFO for beauty position; Hearst will implement new strategies to keep momentum going in 2017.
Today in luxury marketing - Palais Galliera to host Margiela retrospective in 2018; Audi makes Q5 a tougher rival for Mercedes GLC, Porsche Macan; Tamara Mellon goes stiletto-first into the digital future; Balenciaga ex-boss departs Kering as luxury groups continue reshuffles.
Is your ecommerce team excited to send customers to your retail locations if the customer is close by? Are your sales associates equally happy to recommend a product that is only available online? If you cannot answer an emphatic "yes" to both of these questions, your organization is not thinking customer-first.