NEW YORK – JGA's chairman noted that the way millennial and Gen Z consumers grew up has shifted their thoughts on luxury, making experiences, uniqueness and transparency more important than it was for past generations.
NEW YORK – Luxury retailers must learn to shed their long-standing store operation strategies for one that incorporates digital and blurs offline and online to cater to the new consumer, says a Microsoft executive.
NEW YORK – An event-planning trap that much of the luxury industry falls into is hosting over-the-top experiences for the wrong audience and hoping for an ROI.
NEW YORK – Just because ecommerce has exploded does not mean consumers do not enjoy shopping at bricks-and-mortar but simply lack the time, according to executives from CreativeDrive and Spark Ideas.
NEW YORK – When hiring, passion is a stronger indicator of a good fit than an applicant’s experience, according to the general manager of Four Seasons Hotel New York speaking at Luxury FirstLook: Time for Luxury 2.0 on Jan. 18.
NEW YORK – Brands should be selfish about their intellectual property and take an active role in protecting themselves from counterfeits, according to the managing partner of Sedhom Law Group speaking at Luxury FirstLook: Time for Luxury 2.0 on Jan. 18.
Preparing for a year of tumult, Luxury Daily surveyed experienced luxury insiders to gain insights into what marketers can expect in 2017 with geopolitical issues, customer acquisition and retention challenges, media and marketing shifts, and, most important, evolving consumer consumption patterns affecting products and experiential offerings.
Luxury Daily's live news from Jan. 18 - Condé Nast names Nicholas Coleridge’s replacements; Loewe takes Parisian newsstand placements during Men’s Fashion Week; Burberry’s efficiency plan on track after positive Q3, says Christopher Bailey; Ritz-Carlton plays a round at first Chinese golf resort.
Today in luxury marketing - Carolina Herrera’s Good Girl fragrance breaks records, comes to US; Why Versace won't show at couture; US to remain Germany's top export destination despite Trump; New York's luxury Hudson Yards Tower is 25pc sold.
Gone are the days of linear mobile campaigns. Now, content, media and mobile marketing assets must be optimized and personalized with precision to generate the best engagement and results.
