Luxury Daily, July 13, 2018 – Givenchy goes clubbing in nightlife narrative

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July 13, 2018

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Apparel and accessories

Givenchy goes clubbing in nightlife narrative

French fashion house Givenchy is capturing the nighttime spirit in an advertising campaign that centers on an international clique.

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Luxury Memo special reports

State of the mall – Luxury Memo special report

In the face of a rapidly evolving retail environment, malls are reinventing themselves to reassert their continued relevance.

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Home furnishings

Gucci AR experience lets consumers try out Décor designs at home

Italian fashion label Gucci is using mobile technology to help consumers decorate their spaces with items from its newest homeware collection.

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Travel and hospitality

Friends, family are top travel social media influencers FREE

Social media has become a key source of inspiration for consumers as they make travel plans, but a new report finds that friends’ posts are more influential than what a brand or publication shares.

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Strategy

Call for nominations: Luxury Women to Watch 2019 FREE

Even as more women ascend the decision-making ranks at luxury marketers, work needs to be done to attract them to C-suite and key marketing, retail, media and digital positions in a business that shows resilience and long-term focus in good times and bad.

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Research

Luxury Daily releases new 40-page State of Luxury 2018 report polling industry insiders FREE

The rise of the digital economy simultaneously poses the biggest challenge and growth opportunity to the luxury business, according to the newly released “State of Luxury 2018: The Insider View” report from Luxury Daily and Unity Marketing that surveyed 599 decision-making luxury industry insiders. More details in article on how to buy or get the report free with a new annual subscription.

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Strategy

Subscribe now: $12 for 12 weeks

Never miss a luxury moment. Access the latest luxury business news and analysis, marketing and retail campaigns, features, special reports and live coverage during business hours. Check the $12 for 12 weeks offer for 22 percent off the annual subscription price.

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Classic Guides

The China Report: Innovation in Luxury

This special report, in collaboration with Jing Daily, is a gift from Luxury Daily to its loyal paid subscribers for their continuing support. China is the beating heart of the global luxury market. Most luxury marketers have their eyes and ears tuned to the likes and evolving tastes of Chinese customers buying luxury goods and services domestically and overseas. Here is a thorough examination of the state of innovation in China's luxury market.

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News briefs

Rolls-Royce, Balmain, Store Tours, Hermès, Longchamp and Moncler – Live news

Luxury Daily's live news from July 12 - Rolls-Royce sees jump in H1 sales compared to 2017; Balmain collaborates with Coachella performer for charity; Store Tours extends insider knowledge of fashion week to consumers; Hermès brings consumers into its creative experience; Longchamp enters NYFW for first time; Moncler brings together cast of uniquely distinct individuals for latest campaign.

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News briefs

Brunello Cucinelli, Toll Brothers, couture and Gucci – News briefs

Today in luxury - Brunello Cucinelli H1 sales climb 9pc; Luxury discounts keep coming as Toll Brothers holds sales event; How millennials have become couture's biggest client; Gucci slapped with patent suit over card-holding iPhone cases.

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Apparel and accessories

Stars War: It’s Gucci vs. Louis Vuitton

Two of the top luxury brands worldwide have wildly different brand strategies. The question is, who will prevail?

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