Luxury Daily, July 18, 2018 – Prada explores shifting identities in dreamlike narrative
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| | Apparel and accessories Prada explores shifting identities in dreamlike narrative  |  Italian fashion label Prada is introducing its fall/winter 2018 collection with a short film that plays to women’s evolving identities. Entire
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| Media/publishing Top 10 media and publishing efforts of H1 2018 |  The media and publishing sector of the luxury business is going through a transitionary period at the moment. Entire
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| Marketing 90pc of advertisers prefer Instagram over Snapchat FREE |  Despite Snapchat’s attempts to lure advertisers to its platform, they overwhelmingly prefer Instagram in terms of ad buying. Entire
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 | Automotive Bugatti honors sporting heritage in dynamic limited model |  French automaker Bugatti is launching an ultra-exclusive model that harkens back to its racing history. Entire
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| Research Luxury Daily releases new 40-page State of Luxury 2018 report polling industry insiders FREE |  The rise of the digital economy simultaneously poses the biggest challenge and growth opportunity to the luxury business, according to the newly released “State of Luxury 2018: The Insider View” report from Luxury Daily and Unity Marketing that surveyed 599 decision-making luxury industry insiders. More details in article on how to buy or get the report free with a new annual subscription. Entire
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| Strategy Subscribe now: $12 for 12 weeks FREE |  Never miss a luxury moment. Access the latest luxury business news and analysis, marketing and retail campaigns, features, special reports and live coverage during business hours. Check the $12 for 12 weeks offer for 22 percent off the annual subscription price. Entire
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 | Classic Guides The China Report: Innovation in Luxury |  This special report, in collaboration with Jing Daily, is a gift from Luxury Daily to its loyal paid subscribers for their continuing support. China is the beating heart of the global luxury market. Most luxury marketers have their eyes and ears tuned to the likes and evolving tastes of Chinese customers buying luxury goods and services domestically and overseas. Here is a thorough examination of the state of innovation in China's luxury market. Entire
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| News briefs Net-A-Porter, Luxury Shoe Club, Pat McGrath, Loewe, Richemont and Gucci – Live news |  Luxury Daily's live news from July 17 - Net-A-Porter branches into children’s wear with Gucci; Luxury Shoe Club looks to simplify secondhand sales; Pat McGrath Labs gets $60M investment from Eurazeo; Loewe uses fashion to fundraise for elephant conservation; Richemont plans to add Sophie Guieysse to board of directors; Gucci debuts Dapper Dan collection with retro campaign. Entire
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| News briefs Zegna, Safilo, luxury hotels and tariffs – News briefs |  Today in luxury - Ermenegildo Zegna Founder’s Scholarship celebrates fifth anniversary; Moody's cuts Italy's Safilo rating on refinancing risks; The secret rooms hotels don’t tell you about; US dealers expect foreign cars to cost more if auto tariffs enacted. Entire
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 | Travel and hospitality Travel presents the new big opportunity in luxury retail |  French fashion scion Alexandre Arnault is giving LVMH's Rimowa a major facelift for a new generation of travelers. Entire
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