Luxury Daily, July 20, 2017 – Rise of superfakes threatens to undermine watch biz

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July 20, 2017

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Jewelry

Rise of superfakes threatens to undermine watch biz

In comparison to their cheaper counterparts, superfake watches are made by craftsmen-counterfeiters who have mastered the ultra-complex design of the real products.

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Strategy

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Marketing

Gender portrayal in advertising comes under the microscope

An advertising watchdog and consumers alike are calling for increased attention to how the sexes are portrayed in marketing.

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Apparel and accessories

Stella McCartney films trashy tale to inspire mindful consumption FREE

British fashion label Stella McCartney is juxtaposing ready-to-wear and waste in an advertising campaign centered on a sustainable message.

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Apparel and accessories

Balmain, Beats collaboration speaks to millennials’ intertwining of music and fashion

French fashion house Balmain is celebrating its creative director’s love of music with a Beats by Dr. Dre headphone collaboration.

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Automotive

More than half of US luxury auto purchases are SUVs

A combination of more affordable models and an increased focus on sport utility vehicles has helped luxury brands grow their market share in the broader automotive sector this year, according to a new report from Edmunds.

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News briefs

Spain, Chanel, Condé Nast, Moët Hennessy, Karl Lagerfeld and Moschino – Live news

Luxury Daily's live news from July 19 - Spain is home to the most British citizens outside of UK; EU court sides with Chanel in monogram case; Condé Nast taps its extensive archives for decor venture; Moët Hennessy acquires first US craft whiskey-maker; Karl Lagerfeld to hold accessories pop-up in Milan; Moschino’s “bear-faced” beauty line to launch at Sephora.

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News briefs

Fendi, real estate in the Hamptons, Mercedes-Benz and Burberry – News briefs

Today in luxury - Fendi sets retail expansion in the US; Luxury home sales jump in New York's Hamptons; The Mercedes pickup truck is finally here, sort of; Topshop hires from Burberry for new top job.

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Travel and hospitality

Brazilian luxury market needs to reinvent itself to survive

Luxury brands in São Paulo, Brasilia and Rio de Janeiro are reducing the number of shops, dismissing staff or simply closing. Collections available are also reduced compared to the varieties offered abroad.

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