Luxury Daily, July 26, 2017 – Michael Kors’ Jimmy Choo acquisition could signal first US luxury conglomerate

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July 26, 2017

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Apparel and accessories

Michael Kors’ Jimmy Choo acquisition could signal first US luxury conglomerate

With its acquisition of British shoe designer Jimmy Choo, Michael Kors may be on track to become the first big United States-based luxury group to rival the European conglomerates that dominate the industry.

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Strategy

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Retail

Affluent consumers want less branding, more personalization: Sabre

As luxury proliferates, consumer attitudes toward the industry are moving away from a product-focused view to using luxury as a means of expressing an identity.

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Marketing

Top 10 luxury brand social videos of Q2 2017

Luxury's ties to the art world have often translated into promotional films that are evocative and aesthetically appealing, creating a unique style of video marketing.

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Apparel and accessories

Alexander Wang’s latest collection is only available through texting FREE

U.S. fashion label Alexander Wang is looking to two contrasting New York subcultures with its new interactive avant-garde campaign.

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Marketing

Mercedes ranks as the top engaging brand on social: Origami Logic

Fashion houses Dolce & Gabbana, Gucci, Louis Vuitton and Prada are leading the way as the top luxury brands in engagement on social media, but an automaker has them all beat, according to Origami Logic.

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News briefs

Bentley, Jimmy Choo, Guo Pei, Armani, Farfetch, Tiffany and Gucci – Live news

Luxury Daily's live news from July 25 - Bentley takes to the waters for latest road innovation; Michael Kors buys Jimmy Choo in cash deal; Guo Pei’s couture designs celebrated at SCAD exhibit; Armani folds diffusion lines into 3 primary brands as sales decline; Farfetch adds 1stDibs’ CEO to board of directors; Tiffany scrawls handwritten “I love yous” on Instagram; Gucci goes retro-futuristic for fall/winter 2017.

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News briefs

Bally, Louis Vuitton, The RealReal and Tesla – News briefs

Today in luxury - CEO talks: Frédéric de Narp; Louis Vuitton can do it. You can't; The RealReal’s CEO says the company’s goal is to IPO; No one seems to know when the hell their Tesla Model 3 will arrive.

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Columns

Youthquake: Off the scale

The next generation of customers is set to redefine luxury and change the way premium brands do business.

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