Luxury Daily, July 7, 2011 – Hugo Boss targets techy consumers with live mobile fashion show

July 7, 2011

Today's headlines

Hugo Boss targets techy consumers with live mobile fashion show
Burberry plugs July print ads with social media push
Saks Fifth Avenue takes stake in Asia with sixth international store
Mercedes-Benz chooses social-action charities for anniversary celebration
Swarovski flaunts Hello Kitty collection with Facebook-first approach
Mobile Marketing Summit New York Sept. 8: Pier 1, Equifax, Pittsburgh Penguins, Ogilvy, 1800Flowers, Pandora
Bottega Veneta, Nicole Miller and the next luxury consumer - News briefs

Mobile Hugo Boss targets techy consumers with live mobile fashion show
By Rachel Lamb
	German apparel and accessories designer Hugo Boss is targeting tech-savvy, young consumers by live-streaming the Hugo Boss fashion show via mobile device today at 3:30 p.m. EST. Entire article

Internet Burberry plugs July print ads with social media push
By Rachel Lamb
	British clothier Burberry is eyeballing tech-savvy affluent consumers using social media to display its newest print ads and July cast for its autumn/winter 2011 campaign. Entire article

In-store Saks Fifth Avenue takes stake in Asia with sixth international store
By Kayla Hutzler
	Saks Fifth Avenue is expanding its brand and stirring global brand awareness in emerging markets by opening a store in Almaty, Kazakhstan. Entire article

Events/causes Mercedes-Benz chooses social-action charities for anniversary celebration
By Kayla Hutzler
	Mercedes-Benz is highlighting the company's 125-year anniversary by partnering with local charities and organizations to accomplish an ultimate goal of 125 social actions. Entire article

Multichannel Swarovski flaunts Hello Kitty collection with Facebook-first approach
By Rachel Lamb
	Precision-cut crystal glass-maker Swarovski is inaugurating its Hello Kitty collection due out at the beginning of next month with a digital, print, in-store and mobile push. Entire article

Events Mobile Marketing Summit New York Sept. 8: Pier 1, Equifax, Pittsburgh Penguins, Ogilvy, 1800Flowers, Pandora
By Staff reports
	Registration is open for the Mobile Marketing Summit: Holiday Focus 2011 on Thursday, Sept. 8 in New York with executive keynotes from Pier 1, Pittsburgh Penguins, 1800Flowers, Pandora, Equifax and Ogilvy. Mobile Marketer is the host. Entire article

News briefs Bottega Veneta, Nicole Miller and the next luxury consumer - News briefs
By Staff reports
	Today in luxury marketing - Nicole Miller teams up with indego Africa; Bottega Veneta to launch first women's scent; Millennials: the next luxury consumer. Entire article

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