Luxury Daily, June 1, 2017 – European luxury embraces sustainability while US preps for Paris Agreement exit

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June 1, 2017

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Government

European luxury embraces sustainability while US preps for Paris Agreement exit

President Donald Trump has expressed the likelihood of the United States backing out of the Paris Agreement in a series of tweets, dealing a major blow to global efforts to combat climate change.

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Strategy

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Apparel and accessories

Fendi integrates gaming for greater Instagram impact FREE

Italian fashion label Fendi is gamifying interaction with followers on Instagram as part of a new campaign teasing its prefall bag collection.

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Marketing

Wealthy consumers are more likely to have graduate degrees: report

New research is showing that graduate degrees have a direct correlation to wealth, with United States consumers being much likelier to have a master’s degree or more, according to the Shullman Research Center.

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Strategy

Luxury Daily subscribers to receive new innovation-focused Luxury Memo special reports FREE

Subscribers to Luxury Daily will start receiving a Luxury Memo special report as part of their subscription that will be a deep-dive innovation focus on industry sectors, brands and issues of the day.

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Real estate

International buyers drive up prices, but only for most-expensive homes

International home buying in the United States has had an effect on the top end of the country's residential market, but it is expected to stay the same or decrease in the next year, according to a new study from Zillow.

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Automotive

BMW Art Car explores globalization, digital world via augmented and VR

German automaker BMW has unveiled its latest vehicle in the Art Car series, which was designed by Chinese multimedia artist Cao Fei.

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News briefs

La Prairie, Hermès, Air France, Versace, Michael Kors and Fondation Louis Vuitton – Live news

Luxury Daily's live news from May 31 - La Prairie updates selling space at Galeries Lafayette; Hermès tells of Canadian landscape in limited-edition silk pattern; Air France pours craft cocktails for La Première cabin; Versace reaffirms message of equality, love in latest ad effort; After Q4 2017 loss, Michael Kors sees fiscal year ahead as transitional; Fondation Louis Vuitton goes on sonic journey via mobile gaming app.

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News briefs

Azzedine Alaïa, Billionaire’s Row, Acura and Farfetch – News briefs

Today in luxury marketing - Azzedine Alaïa set to open flagship in London; Hard times hit Billionaire’s Row with luxury condo foreclosure; The elite $156K supercar no one is talking about; How will Farfetch make the mother of all fashion-tech exits?

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Columns

Downside of Big Data: Why brands should diversify their social media advertising strategy

As social platforms work with millions of advertisers, mistakes in reporting or unforeseen scandals could certainly be costly and even damaging to reputation.

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Columns

Seeing the future of fashion with Apple

Technology has disrupted the biggest captains of industry and the fashion industry is no exception. Software is eating the world for real.

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