Luxury Daily, June 2, 2017 – HNWIs’ shopping habits positively correlate to support of President Trump, says YouGov

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June 2, 2017

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Retail

HNWIs’ shopping habits positively correlate to support of President Trump, says YouGov

The wealthiest consumers in America, those most likely to patronize luxury brands, are just as evenly split in opinion on the divisive new president as the rest of the country.

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Jewelry

Cartier’s retro campaign appeals to consumers nostalgic for a past decade

Richemont-owned jeweler Cartier is looking to Hollywood for a retro-themed campaign that brings back the 1980s along with its watch, an icon from the decade.

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Luxury Memo

State of luxury advertising – Luxury Memo special report

Luxury advertisers are adapting to a changing paid media environment that is increasingly fragmented and multichannel.

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Fragrance and personal care

Armani Beauty takes love to new heights in fragrance push

Giorgio Armani Beauty is establishing its latest fragrance launches as an inseparable duo through a profile of young love.

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Apparel and accessories

Miu Miu eyewear effort tells dreamy ode to summer holidays

Prada-owned apparel and accessories brand Miu Miu debuted a new short film set against the backdrop of a nostalgic summer day at the beach to promote its latest eyewear line.

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Media/publishing

New York Times banks on branded content with Hong Kong studio

As more advertisers are tapping into the opportunities of branded editorial, The New York Times is expanding its commercial content operations.

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Home furnishings

Design is a better investment than art: Barnebys FREE

According to research from art and antiques search platform Barnebys, interest in design pieces at auction has grown in the post-recession period, boosted by the added accessibility courtesy of ecommerce.

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Automotive

Rolls-Royce collects best Phantom vehicles for new exhibit

British automaker Rolls-Royce is celebrating the history of its most iconic vehicle with a special exhibit that will gather together stories alongside its most famous models.

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Strategy

Call for nominations: Luxury Women to Watch 2018 FREE

While more women are entering senior and decision-making ranks at luxury marketers, more work needs to be done to attract them to key marketing, retail, media and digital positions in an industry that has shown its resilience in good times and bad.

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News briefs

Audi, Moda Operandi, Hermès, Dom Pérignon, Galeries Lafayette and Rolls-Royce – Live news

Luxury Daily's live news from June 1 - Audi brings automated driving to real-world environment; Moda Operandi launches dedicated trunk show for designer jewelry; Hermès’ Himalaya Niloticus Birkin sold at auction for $379K; Dom Pérignon pops bottles as The Byblos Hôtel turns 50; Galeries Lafayette strengthens global positioning with Turkish flagship; Rolls-Royce’s one-off Sweptail is the haute couture of auto design.

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News briefs

David Yurman, Bleecker Street, fly fishing resorts and Ivanka Trump – News briefs

Today in luxury marketing - Gabriella Forte to exit as David Yurman CEO; Bleecker Street’s swerve from luxe shops to vacant stores; Luxury resorts lure buyers hooked on fly fishing; Rich people don’t want Ivanka Trump’s fashion.

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Research

Mary Meeker’s Internet Trends 2017 report FREE

Kleiner Perkins partner Mary Meeker released her much-awaited Internet Trends 2017 report at the Code Conference. Top highlights: Slowing smartphone growth, more measurable and actionable ecommerce and online advertising, media distribution at torrid pace, enterprise adoption of the cloud, China and India Internet upswing, healthcare at digital inflection point and boost in interactive gaming. Deck can be downloaded from article.

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Columns

3 ways to deliver a mobile customer experience that converts

Mobile is too often the point of first impression. If you neglect the customer experience on mobile, you are negatively affecting sales across channels and the profitability of your entire business.

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