Premium packaging can make a brand appear more upscale to an online shopper, and can help an ecommerce order make more of an impact on the recipient, according to a new report from Dotcom Distribution.
Swiss watchmaker Vacheron Constantin is exhibiting “the shape of harmony” through mobile advertisements and sponsored content found on the New York Times' Web site.
Online home furnishings store LuxDeco is teaming up with Net-A-Porter for a series of inspirational room makeovers designed to make the redesign process seem less daunting.
German automaker BMW is aiming to keep consumers engaged with a number of events this year as the official sponsor of Germany’s prominent golf tournament, the BMW International Open.
Barring new injections of economic turmoil around the world, luxury purchases are on track to steadily increase in the United States through the rest of 2015, according to a new report by Shullman Research Center.
Luxury Daily's live news from June 22 - Lamborghini opens in second South American store in Chile; Neiman Marcus adds Masterpass to ecommerce options; Louis Vuitton displays menswear at Colette; Robb Report acquires new executives to further digital presence.
Today in luxury marketing - Alexander McQueen aims to be $500M-plus brand; Business of luxury: Tech shake up orders MBA careers for digital era; Audi, BMW, Mercedes favored by Nokia for maps deal, report says; Prada and Gucci advance the gender blur.
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
RSS
