| | Marketing Heritage luxury brands need to prove relevancy to today’s consumer: Air Paris CEO  |  NEW YORK – New luxury brands have an advantage on more established players, as they are launching in today’s fragmented marketing environment rather than being forced to adapt. Entire
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| Strategy Subscribe now: $12 for 12 weeks FREE |  Never miss a luxury moment. Access the latest luxury business news and analysis, marketing and retail campaigns, features, special reports and live coverage during business hours. Check the $12 for 12 weeks offer for 22 percent off the annual subscription price. Entire
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| Strategy Kering – Luxury Memo special report |  French luxury goods conglomerate Kering is managing its large stable of brands and fashion houses with a keen eye toward sustainable practices and social good. The group, however, does not view sustainability as a sacrifice to be made, but rather a chief driver of innovation. Entire
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 | Retail Omnichannel can help alleviate pressure on luxury department stores: L2 |  Department stores are in a tough spot, continuing to struggle with attracting new customers in a world that is heavily slanted toward ecommerce. Entire
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| Retail Farfetch links with JD to realize Chinese market potential FREE |  Indicative of the need for local expertise in China, online retailer Farfetch is joining forces with JD.com to tap into the country's growing luxury ecommerce market. Entire
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| Apparel and accessories Roger Vivier gives consumers an education at the Belle Vivier School |  French footwear and accessories label Roger Vivier is promoting its new Belle Vivier shoe line with a playful and educational video series featuring brand ambassador Ines de la Fressange. Entire
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 | Travel and hospitality Rosewood creates influencer-driven travel destination online |  Hospitality group Rosewood Hotels and Resorts is further establishing its authority on all things travel with an assortment of in-the-know influencers via a new content hub. Entire
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| Automotive Mercedes uses tongue twisters to emphasize dangers of the road |  German automaker Mercedes-Benz is illustrating a metaphor in its new film to promote safe driving and its Pre-safe Brake feature. Entire
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| Strategy Call for nominations: Luxury Women to Watch 2018 FREE |  While more women are entering senior and decision-making ranks at luxury marketers, more work needs to be done to attract them to key marketing, retail, media and digital positions in an industry that has shown its resilience in good times and bad. Entire
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 | News briefs Data, Farfetch, Ritz-Carlton, Christian Dior, Loewe, Swiss watch exports and Burberry – Live news |  Luxury Daily's live news from June 22 - Drive personal experiences for consumers through data, segmentation: West exec; Farfetch, JD.com enter strategic partnership in China; Ritz-Carlton launches maritime hospitality in debut yacht collection; Christian Dior’s contributions to fashion explored in 2-part documentary; Loewe ends wait time between 2018 collection runway, adverts; Swiss watches continue upward performance, rising 9pc in May; Burberry gifts $3.8M to Royal College of Art to spur materials science innovation. Entire
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| News briefs Louis Vuitton, Nordstrom, Bernard Arnault and Michael Kors – News briefs |  Today in luxury - Drake writes song for Louis Vuitton men’s show; Nordstrom employees to march (in style) through New York Pride Parade; Belgium drops case against business of LVMH chief Arnault; Anti-fur protesters disrupt Michael Kors event in New York. Entire
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| Columns The view: Punta del Este, Uruguay |  Also known as the Switzerland of South America or the Monaco of the tropics, Punta del Este in Uruguay is the favorite tourism destination of wealthy Brazilians, Argentines and Europeans, as well as Chileans, Paraguayans and North Americans. Entire
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