Luxury Daily, June 3, 2020 – How should brands participate in social movements?
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| | Marketing How should brands participate in social movements?  |  Luxury brands have taken to social media to support Black Lives Matter in the United States in a move to show support for human rights after the death of George Floyd in Minneapolis police custody. Entire
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| Marketing Luxury brands join racial solidarity movements on Instagram |  Luxury brands have joined in the chorus of voices demanding action surrounding racial justice on social media, blacking out their pages as part of a move to use their platforms to take a stand against racism. Entire
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| Jewelry Rebranded Natural Diamond Council clear about new mission: Only the real thing FREE |  The Diamond Producers Association has rebranded itself as the Natural Diamond Council to better reflect its mission and acknowledge the split in the jewelry industry with more lab-grown, man-made gems coming onto the market. Entire
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 | Strategy Call for nominations: Luxury Women to Watch 2021 FREE |  Even as more women ascend the decision-making ranks at luxury marketers amid the current healthcare crisis, work needs to be done to attract them to C-suite and key marketing, retail, media and digital positions in a business that shows resilience and long-term focus in good times and bad. Entire
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| Strategy Subscribe now: Full access to 90,000+ articles, reports, videos and images FREE |  We invite you to subscribe to Luxury Daily and join the ranks of the smartest luxury marketers worldwide. Our subscribers include decision-makers and executives from the world's leading luxury brands, retailers, agencies, publishers, market researchers, universities and consultancies. Entire
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| Retail Can Singapore replace Hong Kong as Asia’s top luxury destination? |  With an economic freedom score of 89.4, Singapore has been the world’s freest economy thus far in 2020. Hong Kong came in second with a freedom score of 89.1. Entire
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| News briefs Safilo, Blenders Eyewear, Rolls-Royce, RH and Marriott International |  Luxury Daily's live news: Italy’s Safilo on new ecommerce journey with control of California-chic Blenders Eyewear; Rolls-Royce unveils new “Inspiring Greatness” film with adventure photographer Cory Richards; RH, formerly Restoration Hardware, aims for hard pivot to high luxury; Ritz-Carlton owner Marriott International to extend furloughs, start eliminating positions. Entire
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| Columns How public shaming changed status signaling |  Prevented by public backlash from widely sharing the fact that their lives went on with the same conveniences as before, the affluent display their economic power by going incognito during the COVID-19 lockdowns. Entire
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