Luxury Daily, June 3, 2021 – Saks strengthened services, ecommerce to thrive during COVID
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| | Retail Saks strengthened services, ecommerce to thrive during COVID  |  NEW YORK — Although U.S. department store chain Saks Fifth Avenue was an early adopter of ecommerce, the COVID-19 pandemic motivated the retailer to take a more personalized approach to online channels. Entire
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| Retail Successful ecommerce experiences translate to overall brand growth |  NEW YORK — Maintaining flexibility and an openness to innovation are some of the imperative techniques in fostering a successful ecommerce presence. Entire
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| Commerce How women executives are redefining luxury’s boys’ clubs FREE |  NEW YORK — Relationship building, curiosity and self-advocacy are essential qualities for women looking to excel in luxury sectors where executive leadership is predominantly male. Entire
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 | Home furnishings Affluents to continue personalizing, expanding home visions post-pandemic |  NEW YORK — After the COVID-19 pandemic confined millions of consumers to their homes, a new era of thoughtful, individualized and expressive home décor has emerged. Entire
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| Webinars Free webinar June 29: Can Tech Help Luxury Consumers Make Ethical Choices? FREE |  Register now for this free webinar Tuesday, June 29 at noon to 1 p.m. ET (New York time) where Italian fashion brand Save the Duck along with others will discuss how technology is helping its consumers make ethical buying decisions in an apparel industry that is struggling with sustainability and transparency issues. Join us! Entire
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| Strategy Subscribe now: Full access to 90,000+ articles, reports, videos and images FREE |  We invite you to subscribe to Luxury Daily and join the ranks of the smartest luxury marketers worldwide. Our subscribers include decision-makers and executives from the world's leading luxury brands, retailers, agencies, publishers, market researchers, universities and consultancies. Entire
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| News briefs Burberry, Saks Fifth Ave, Audi, Farfetch and Depop |  Luxury Daily’s live news: Burberry sees $3.3B in FY21 revenue; Saks Fifth Avenue advances diversity, equity, inclusion efforts; Audi launches mobile app dedicated to EV; Farfetch launches sustainability-focused campaign; Depop acquired by Etsy for $1.6B. Entire
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| Marketing Meet Generation Alpha: The shrewdest luxury consumers ever? |  Yes, they are still young – some of them are not even born yet – but since these are the children of millennials, Gen Alphas are growing up having entered the market with a more advanced stage of consumer development compared to prior generations. Entire
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