Luxury Daily, March 10, 2021 – Pandemic pivot lessons from outside the luxury sphere
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| | Retail Pandemic pivot lessons from outside the luxury sphere  |  Luxury labels can learn from how mass-market brands pivoted after the COVID-19 pandemic upended the ecommerce and retail businesses. Entire
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| Media/publishing GAFFER matches luxury brands with UK footballers, expanding audiences |  London-based media platform GAFFER is connecting brands with the United Kingdom’s most prominent and marketable athletes in an effort to bring authenticity to younger consumers. Entire
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| Financial services Black Americans building wealth slower than white counterparts: report FREE |  Black Americans are not building wealth at the same rate as their white counterparts at similar income levels, although younger investors are becoming more engaged. Entire
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 | Real estate Even New York real estate buyers seek outdoor oases |  The COVID-19 pandemic has accelerated demand for outdoor spaces, and the luxury real estate market in New York is not immune to this skyrocketing trend. Entire
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| Webinars Webinar: Protecting brands from fast-growing counterfeiting, return fraud FREE |  Register now for this free webinar Wednesday, April 7 at 11 a.m. to noon EST (New York time) on how to protect the brand as counterfeiting and return fraud grows in fashion and apparel with rapid consumer adoption of ecommerce. Join senior executives from the business as they offer a roadmap. Entire
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| Strategy Subscribe now: Full access to 90,000+ articles, reports, videos and images FREE |  We invite you to subscribe to Luxury Daily and join the ranks of the smartest luxury marketers worldwide. Our subscribers include decision-makers and executives from the world's leading luxury brands, retailers, agencies, publishers, market researchers, universities and consultancies. Entire
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| News briefs Net-A-Porter, Farfetch, Bentley, Swarovski, Klarna and brand protection webinar |  Luxury Daily’s live news: Net-A-Porter launches platform in Middle East; Farfetch unveils exclusive capsule collection for Ramadan; Bentley introduces transformable baby stroller; Swarovski launches sustainability initiative in partnership with the UN; Klarna elevates merchant marketing with new demand-generation services; Webinar: Protecting brands from fast-growing counterfeiting, return fraud. Entire
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| Sports 4 ways that luxury x esports will win over China’s Gen Zers |  Luxury marketers have only recently taken esports seriously in what has become the world’s largest esports market. Entire
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