Luxury Daily, March 13, 2018 – Beauty brands pursue personalization through modern tech
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| | Fragrance and personal care Beauty brands pursue personalization through modern tech  |  Beauty manufacturers are some of the biggest innovators in marketing, but lately their use of technology has brought personalization tactics to a futuristic standpoint. Entire
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| Apparel and accessories Hubert de Givenchy’s passing marks end of an era |  French fashion label Givenchy’s eponymous founder has died, leaving behind a legacy that extends beyond his own brand. Entire
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| Retail Peter Rabbit hops into Harrods in film affiliation FREE |  British department store Harrods is celebrating its role in the film “Peter Rabbit” through a multichannel effort aimed at all ages. Entire
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 | Travel and hospitality Yacht industry advances with new booking app |  The luxury yacht chartering industry is taking a step up in modernization with a mobile application that could eliminate the need for brokers. Entire
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| Real estate Macklowe presents luxury fit for the animal kingdom |  Macklowe Properties’ 200 East 59th Street luxury building in New York is filling up its residences through a surprising campaign reminiscent of a classic film but with unlikely actors. Entire
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| Luxury memo special reports Lessons from first class – Luxury Memo special report |  In a world where U.S. passenger airlines make 75 percent of their revenue from passenger fares, it is no surprise they consistently revamp the most expensive options in first and business class. Entire
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 | Marketing Luxury Daily releases new 40-page State of Luxury 2018 report polling industry insiders FREE |  The rise of the digital economy simultaneously poses the biggest challenge and growth opportunity to the luxury business, according to the newly released “State of Luxury 2018: The Insider View” report from Luxury Daily and Unity Marketing that surveyed 599 decision-making luxury industry insiders. More details in article on how to buy or get the report free with a new annual subscription. Entire
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| Strategy Subscribe now: $12 for 12 weeks FREE |  Never miss a luxury moment. Access the latest luxury business news and analysis, marketing and retail campaigns, features, special reports and live coverage during business hours. Check the $12 for 12 weeks offer for 22 percent off the annual subscription price. Entire
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| News briefs Givenchy, Farfetch, Alibaba, YouCam Makeup, Sotheby’s and cryptocurrency – Live news |  Luxury Daily live news from March 12: Hubert de Givenchy, fashion legend who popularized “little black dress,” dies at 91; Farfetch inks multi-year ecommerce deal with Harvey Nichols; Alibaba teams with Hong Kong university for fashion AI program; YouCam debuts one-on-one live chat with beauty experts; Sotheby's records largest single online-only sale amid ecommerce push; Can cryptocurrency disrupt luxury fashion retail? Entire
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 | News briefs Tesla, millennial advertising, Michael Kors workers strike and Nordstrom – News briefs |  Today in luxury – Tesla's electric motor shift to spur demand for rare earth neodymium; In fashion and beauty ads, less skin and more empowerment; Michael Kors’ China factory workers strike over alleged abuse; Nordstrom leads with fashion, service and innovation. Entire
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| Marketing The experience economy: Marketing fad or a future moneymaker? |  Before dreaming up the next branded experience, luxury houses first have to grapple with the question: do these expansions into the experience economy overstretch or strengthen their brands? Brand building is done at the expense of diluting identity. Entire
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