While luxury lifestyle brands are not seeing any setbacks from their lack of empathizing with younger millennials right now, it will not be long before these brands start to see effects as the group ages.
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Italian fashion house Gucci is translating creative director Alessandro Michele’s A Magazine Curated By issue to a new medium through a trio of exhibitions.
Although major Champagne brands are visible on social media platforms, the category lacks the investment of other spirits and luxury goods players needed for worthwhile engagement, according to a new report by L2.
French automaker Bugatti is demonstrating the pull automakers have in the yachting industry with a limited-edition vessel to start off its partnership with yacht manufacturer Palmer Johnson.
Register now for this key conference focused on how luxury marketers must address Gens X, Y and Z who emphasize experience over acquisition, digital over physical, and choice versus loyalty. Speaker list, agenda and registration link in article.
Today in luxury marketing - Luxury firms lavish even more attention on the ultrarich; Elie Saab sets a new course in New York; Canada Goose and its $900 coats end drought of luxury-goods IPOs; Audi searched by German police in Dieselgate swoop.
Criteo has analyzed billions of ecommerce transactions every quarter since 2014 to produce this semi-annual report. However, this is the first time to my knowledge that it has named it the State of Cross-Device Commerce. Earlier versions were called State of Mobile Commerce.
There is a common belief that the more data you have on an individual, the better the understanding, and therefore you will be better at serving and selling to them.
