Luxury Daily, March 31, 2021 – Labels amplify fashion week exposure with celebrity voices, digital content
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| | Apparel and accessories Labels amplify fashion week exposure with celebrity voices, digital content  |  The fall/winter 2021 season marked the second time in two years that luxury labels have started the fashion calendar by presenting collections through virtual shows. Entire
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| Arts and entertainment Sotheby’s leverages emotive vignettes to reach global art buyers |  Auction house Sotheby’s is appealing to art collectors through immersive online shorts as the world looks to the future of returning to in-person opportunities. Entire
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| Apparel and accessories Ferragamo entices consumers with interactive fashion mystery FREE |  Italian fashion label Salvatore Ferragamo is leading shoppers to exclusive pieces from the spring/summer 2021 collection through an online puzzle. Entire
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 | Automotive Lexus teases the future of driving with new concept |  Toyota Corp.’s Lexus is offering consumers a glimpse into the future in a new short film highlighting its new “LF-Z Electrified” concept. Entire
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| Webinars Webinar: Brand Protection in a Post-COVID World FREE |  Register now for this free webinar Wednesday, April 7 at 11 a.m. to noon EST (New York time) on how to protect the brand as counterfeiting and return fraud grows in fashion and apparel with rapid consumer adoption of ecommerce. Join senior executives from the business as they offer a roadmap. Entire
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| Retail The friendly flagship of the future |  The accelerating digital transformation of luxury’s retail landscape means brands are not sure if they should keep investing in physical flagship stores. Entire
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| Strategy Subscribe now: Full access to 90,000+ articles, reports, videos and images FREE |  We invite you to subscribe to Luxury Daily and join the ranks of the smartest luxury marketers worldwide. Our subscribers include decision-makers and executives from the world's leading luxury brands, retailers, agencies, publishers, market researchers, universities and consultancies. Entire
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| News briefs Ferragamo, Prada, BMW, NetJets and brand protection webinar |  Luxury Daily’s live news: Ferragamo leadership moves balance change with continuity; Prada announces winners of ocean sustainability campaign; BMW adds sustainable lithium supplier to support EV push; NetJets expands support of CAN with owner benefits; Webinar: Brand Protection in a Post-COVID World. Entire
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