Luxury Daily, May 12, 2017 – Mother’s Day inspires authentic, experiential appeals

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May 12, 2017

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Marketing

Mother’s Day inspires authentic, experiential appeals

Luxury brands are incorporating experiential and emotional elements into their Mother’s Day efforts as the holiday’s honorees increasingly prefer memories over gifts.

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Media/publishing

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Real estate

Overall luxury home prices soften while $100M-plus sales break records

The number of homes sold for $1 million or more flattened in 2016, growing a mere 1 percent, according to new research from Christie’s International Real Estate.

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Marketing

Despite stock valuation problems, luxury marketers should not forego Snapchat

When Snapchat, or Snap Inc., as it is now known, went public, predictions were split over how it would turn out, but the company’s stock has been performing poorly so far.

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Fragrance and personal care

Harrods embraces “wellth” consumer, opens wellness treatment center

London department store Harrods is embracing mindful luxury with the opening of The Wellness Clinic.

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Automotive

BMW positions 8 Series Coupe as embodiment of luxury ideals

German automaker BMW has released the first teaser for its forthcoming 8 Series Coupe concept car, which will debut fully later this month at the Concorso d’Eleganza Villa d’Este at Lake Como, Italy.

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Travel and hospitality

Travel agents used the most by luxury travelers: report

After a strong 2016 for growth in the luxury travel industry, Travel Experts predicts that this year will be similarly vitalizing with 58 percent of polled travel agents reporting increased sales year-over-year.

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News briefs

Gucci, Louis Vuitton, NYU Stern, May 2017 magazines and Veuve Clicquot – Live news

Luxury Daily's live news from May 11 - Gucci expands Art Wall concept to Milan, exclusive tees and animations; Louis Vuitton displays heritage alongside modernity in Paris showcase; NYU Stern to offer Luxury & Fashion MBA for May 2018; Who bought what? Ad space rundown for May 2017 magazines; Veuve Clicquot recounts label’s history in display of visual innovation.

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News briefs

Women’s briefcases, Sergio Rossi, West Palm Beach and Sotheby’s – News briefs

Today in luxury marketing - Politics at hand: Women’s briefcases stir debate about fashion in the Trump era; How an Italian luxury footwear brand takes on change; What Palm Beach is like now that Donald Trump is gone; Sotheby’s narrows losses, sees "strengthening" art market.

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Columns

Inviting opinion pieces on luxury marketing, retail and media FREE

Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.

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Columns

A day in the life of a luxury consumer in 2027 FREE

How will a luxurian of 2027 signify status in a world where technological advances have made 100-plus years healthy lifespans, ubiquitous digitally powered convenience, and even space flight, affordable on a merely middle class salary?

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