Luxury Daily, May 2, 2017 – Millennials are understandably apathetic toward luxury
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| | Retail Millennials are understandably apathetic toward luxury  |  Millennials are more skeptical of luxury than other generations, and their apathy toward the industry is something that every brand must be aware of going forward. Entire
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| Media/publishing Subscribe now: $12 for 12 weeks |  Never miss a luxury moment. Access the latest luxury business news and analysis, marketing and retail campaigns, features, special reports and live coverage during business hours. Check the $12 for 12 weeks offer for 22 percent off the annual subscription price. Entire
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| Fragrance and personal care Dolce & Gabbana’s new Light Blue ad virtually indistinguishable from previous efforts |  Italian fashion label Dolce & Gabbana’s latest video campaign shines a light on its famous fragrance, Light Blue, but the accompanying marketing material verges on the repetitive. Entire
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 | Marketing Register now for Luxury Roundtable: Engaging Gens X, Y & Z May 3 |  Agenda totally updated. Find out how Lamborghini and Crystal are wooing Gens X, Y and Z. Daylong event offers in-depth insights, research and analysis from luxury experts on younger affluents who emphasize experience over acquisition, digital over physical, and choice versus loyalty. Speaker list, agenda and registration link in article. Entire
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| Apparel and accessories Amazon’s Alexa can now provide fashion advice, opening more marketing doors |  Amazon might be changing the manner in which consumers interact with fashion now that its new artificial intelligence device Echo has been outfitted with a camera for style advice. Entire
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| Retail Saks promotes spring beauty in efflorescent windows, in-store campaign |  Department store Saks Fifth Avenue is hosting a grand garden party at its New York flagship to welcome springtime glamour. Entire
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 | Retail 92pc of retailers send promotional emails, but many are irrelevant and impersonal |  While some retailers are taking full advantage of email marketing, many are lacking basic tenets such as abandoned cart reminders. Entire
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| Real estate Trump’s administration gives rise to luxury property price increase |  Luxury properties are seeing significant gains following a stagnant 2016, after United States President Trump’s promises of tax relief give wealthy consumers expectations for positive economic growth. Entire
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| News briefs Gucci, Bergdorf Goodman, Dior, Land Rover and Crystal – Live news |  Luxury Daily's live news from May 1 - Gucci taps millennial trio to market first Alessandro Michele-designed scent; Bergdorf Goodman opens up fashion director’s closet via shop in shop; Dior gives children’s apparel an attitude in cheeky series; Land Rover book pays homage to discontinued Defender; Crystal leverages virtual reality for pre-booking immersion. Entire
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 | News briefs Ralph Lauren, China, Breitling and Tesla – News briefs |  Today in luxury marketing - Ralph Lauren shutters Greenwich, CT store; Wealthy Chinese scramble for imperiled commodity: US "Golden Visa"; Breitling finally hits some good timing; Tesla recruiting engineers in Mexico for California plant. Entire
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| Columns Wealth transfer attrition: How to protect your heirs |  Attrition rates of generational wealth are shockingly high. How can a family protect its wealth for the next generation and beyond? Entire
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