Luxury Daily, May 22, 2017 – Digital learning curve will sustain luxury’s boom in Middle East

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May 22, 2017

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Marketing

Digital learning curve will sustain luxury’s boom in Middle East

Lagging luxury ecommerce in the Middle East has prevented the market from reaching its full potential, according to a new white paper by The Chalhoub Group.

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Media/publishing

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Retail

Half of all retailers will implement AI tactics in next 3 years: BRP

With advances in artificial intelligence technology, 45 percent of retailers are planning on using AI to improve the shopping experience in the next three years, according to a new Boston Retail Partners report.

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Apparel and accessories

Ferragamo encapsulates founder’s creativity in 1920s-themed exhibit, shoe collection FREE

Italian shoemaker Salvatore Ferragamo is celebrating 90 years since its founder’s return to Italy from the United States with a visual retelling of his journey.

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Apparel and accessories

Dior exudes female confidence in fall 2017 film

French fashion house Christian Dior is introducing consumers to its fall 2017 collection with assistance from la fille Américaine.

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Apparel and accessories

Prada pays homage to cinema with playful vignette

Italian fashion house Prada is blending whimsical themes with high-fashion class in its latest eyewear campaign.

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Automotive

Aston Martin sets sights on US market with Tom Brady-fronted effort

British automaker Aston Martin is showing off its athleticism with a long-term partnership featuring a new face for the brand.

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Blog

Top 5 brand moments from last week

Taking the bricks-and-mortar experience beyond the transactional, brands established immersive spaces designed to engage or energize.

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Marketing

Photos from Luxury Roundtable 2017: Engaging Gens X, Y & Z

On May 3, Luxury Daily held its 2nd annual Luxury Roundtable event with delegates touching on all aspects of generational marketing.

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News briefs

Richemont, Longines, Four Seasons, Mercedes-Benz and Sotheby’s – Live news

Luxury Daily's live news from May 19 - Richemont acquires 5pc stake in Dufry; Longines Masters moves final leg of show jumping tour to New York; Four Seasons celebrates Global Wellness Day with worldwide events; Mercedes-Benz affirms clean energy goals with solar storage; Sotheby’s sells Basquiat painting for record-setting $110.5M.

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News briefs

US luxury, watches, Louis Vuitton and Aston Martin – News briefs

Today in luxury marketing - The booms and busts of American luxury; Where are the luxury watches born in the USA?; Model claims Louis Vuitton dismissed her because of weight; Aston Martin dreams of catching Ferrari.

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Columns

Luxury loyalty programs for today’s social mobile consumers

According to research by Unity marketing, more than three-quarters of all luxury consumers are members of at least one loyalty program. So these programs clearly have a powerful appeal to affluent shoppers. Yet the vast majority of loyalty programs today are spend-and-get.

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