Luxury Daily, May 31, 2018 – For luxury brand valuations, name is everything
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| | Financial services For luxury brand valuations, name is everything  |  In the high-end luxury market, where virtually all of an enterprise’s value derives from its brand or brand portfolio, the ability to accurately assess its value—to quantify and render tangible the intangible—is especially critical. Entire
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| Arts and entertainment Luxury labels embrace branded music’s marketing potential |  Italian fashion house Fendi is the latest luxury brand to get prime placement in popular music, as the star of a hit track. Entire
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| Fragrance and personal care Dior weaves twilight tale around Sauvage |  French fashion label Dior is immersing consumers in the world of its Sauvage Eau de Parfum through a short film inspired by scent. Entire
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 | Automotive Trump reportedly threatens to block German luxury auto imports |  President Donald Trump is allegedly looking to prevent the import of German cars into the United States, a move that would impact luxury marques such as BMW and Mercedes-Benz. Entire
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| Marketing Purpose-driven brands experience deeper engagement from customers: report FREE |  Customers are far more likely to be loyal to a brand that they believe is driven by a specific purpose. Entire
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| Marketing Snapchat reportedly unveiling third-party AR toolkit |  Snapchat is working to open up its platform to be more accessible to outside brands and applications thanks to a new development kit. Entire
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 | Research Luxury Daily releases new 40-page State of Luxury 2018 report polling industry insiders FREE |  The rise of the digital economy simultaneously poses the biggest challenge and growth opportunity to the luxury business, according to the newly released “State of Luxury 2018: The Insider View” report from Luxury Daily and Unity Marketing that surveyed 599 decision-making luxury industry insiders. More details in article on how to buy or get the report free with a new annual subscription. Entire
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| Strategy Subscribe now: $12 for 12 weeks FREE |  Never miss a luxury moment. Access the latest luxury business news and analysis, marketing and retail campaigns, features, special reports and live coverage during business hours. Check the $12 for 12 weeks offer for 22 percent off the annual subscription price. Entire
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| Classic Guides The China Report: Innovation in Luxury |  This special report, in collaboration with Jing Daily, is a gift from Luxury Daily to its loyal paid subscribers for their continuing support. China is the beating heart of the global luxury market. Most luxury marketers have their eyes and ears tuned to the likes and evolving tastes of Chinese customers buying luxury goods and services domestically and overseas. Here is a thorough examination of the state of innovation in China's luxury market. Entire
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 | News briefs Loewe, McLaren, Stella McCartney, Montblanc, Moncler and luxury real estate – Live news |  Luxury Daily's live news from May 31 - Loewe looks to a late artist to support those living with HIV; McLaren hopes to advance manufacturing with new carbon fiber facility; Stella McCartney cleans up local beaches, rivers for World Oceans Day; Montblanc embraces the future and past in a single strap; Moncler evolves with shift in retail behavior; Maine sees steepest growth while Massachusetts has highest prices: report. Entire
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| News briefs Van Cleef & Arpels, luxury watches, Isaia and sleep – News briefs |  Today in luxury - Van Cleef & Arpels affirms its position as a luxury brand, and retains value at auction; Database aims to counter surge in luxury watch thefts; Isaia opens flagship in Rome; How sleep became the ultimate luxury. Entire
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