Luxury Daily, Nov. 10, 2016 – What a Trump presidency means for marketers

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November 10, 2016

What a Trump presidency means for marketers

It is hoped that President-elect Donald Trump’s broad business experience will lead him to understand the value that advertising plays in our economy.

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Food and beverage

Will gastronomy replace material goods as a status marker, conversational currency?

With a penchant for experiences, millennials now spend more on “Insta-worthy” meals than on designer handbags and shoes, according to a report by Havas Worldwide.

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Luxury FirstLook

Announcing Luxury FirstLook 2017: Time for Luxury 2.0

Register now for the nation's premier conference focused on how the luxury business will rapidly evolve in 2017, calling for a reset to Luxury 2.0. Speaker list, agenda and registration link in article.

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Retail

Printemps adopts Chinese mobile pay to attract France’s major shopping audience

French department store Printemps is bringing mobile pay into France’s luxury retail sector by introducing Alipay in stores, which will work to entice Chinese consumers to shop its bricks-and-mortar locations.

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Apparel and accessories

La Perla liberates constraints of femininity in debut ready-to-wear campaign

Italian apparel and accessories brand La Perla is demonstrating its deep understanding of the female form as it launches its first ready-to-wear collection campaign for spring/summer 2017.

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Real estate

US elicits highest overseas real estate sentiment with Chinese buyers: Hurun

High-net-worth individuals from China highly favor the United States for real estate purchases, with a positive sentiment shared across 66 percent of the demographic.

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Apparel and accessories

Hugo Boss gets robotic assistance to dole out gift-giving advice

German fashion label Hugo Boss is guiding consumers through attire for all of their events this holiday season with help from two style-savvy robots.

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Travel and hospitality

Shangri-La launches Suite Class amenities package for stress-free stays

Shangri-La Hotels and Resorts is taking care of the details so that its guests can enjoy every moment spent at the brand’s properties.

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News briefs

Montblanc, Burberry, Trump and Yoox Net-A-Porter – Live news

Luxury Daily's live news from Nov. 9 - Montblanc taps new CEO as part of Richemont restructuring; Burberry confident about reaching financial goals despite profit decline; Trump brand bounces back from toxicity with election win; Yoox Net-A-Porter balks luxury slowdown trend with accelerating revenue.

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News briefs

Trump, India, Luxottica and Coty – News briefs

Today in luxury marketing - Analysts say Trump win negative for European luxury stocks; India abolishes larger banknotes in fight against graft, "black money"; Is delisting the next step for Luxottica?; Coty says sales slide to continue in current quarter, shares fall.

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Columns

Why Trump won

The black swan is a theory that was developed by Nassim Taleb that helps explain the Donald Trump victory and why it was missed by experts.

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