| | Arts and entertainment Gucci celebrates creativity, self-expression through immersive digital film fest  |  Italian fashion house Gucci is showcasing its own collection and highlighting the work of emerging designers through a digital film festival as brands continue to experiment with more conceptual marketing. Entire
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| Retail Affluents struggle too as COVID-19 financial stress continues: Deloitte |  Although consumer confidence has rebounded during the ongoing COVID-19 crisis, many continue to adapt their budgets as safety perceptions shift and spending priorities evolve amid persistent financial uncertainty. Entire
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| Apparel and accessories Longchamp shares spontaneous Parisian adventures in cinematic effort FREE |  French fashion and leather goods label Longchamp is blurring the lines between fantasy and reality against the romantic backdrop of Paris in a fresh campaign showcasing its spring/summer 2021 collection. Entire
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 | Food and beverage Moët delivers the gift of bubbles in new holiday campaign |  LVMH-owned Champagne brand Moët & Chandon has released a light-hearted and humorous holiday campaign, spreading the joy of sparkling wine and poking fun at the often mispronounced brand name. Entire
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| Luxury Daily Awards Inviting nominations for the 2020 Luxury Daily Awards FREE |  Luxury Daily is inviting nominations for the most prestigious luxury awards handed out annually: Luxury Marketer of the Year, Luxury Retailer of the Year, Luxury Digital Marketer of the Year, Luxury Agency of the Year, Luxury Publisher of the Year, Luxury Researcher of the Year and Luxury Personality of the Year. Entire
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| Retail Content-commerce could help secondhand luxury gain critical mass in China |  In China, despite years of resistance from consumers to buying used items, the secondhand luxury market is growing faster than ever, driven by both the COVID-19 outbreak earlier in the year along with changing attitudes among the younger generations. Entire
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| Strategy Subscribe now: Full access to 90,000+ articles, reports, videos and images FREE |  We invite you to subscribe to Luxury Daily and join the ranks of the smartest luxury marketers worldwide. Our subscribers include decision-makers and executives from the world's leading luxury brands, retailers, agencies, publishers, market researchers, universities and consultancies. Entire
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| News briefs Porsche, Breitling, Sotheby’s International Realty and Twitter |  Luxury Daily’s live news: Porsche Design teams with Puma for sneaker collaboration; Breitling makes sustainability push with recyclable packaging; ONE Sotheby’s International Realty adds pre-listing renovation service; Twitter debuts disappearing Fleets in bid to boost engagement. Entire
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| Events FT Business of Luxury Summit 2020 focuses on luxury after the lockdown FREE |  For this year’s edition of the Financial Times Business of Luxury Summit – its first to be held entirely online – the publication will invite executives, creatives and analysts from around the world to share how they are navigating this unprecedented period, planning for future growth and where they see investment and acquisition opportunities. Entire
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 | Marketing Why HENRYs still should be a key target for luxury brands |  For luxury brands, the ultimate target is the ultra-affluent. Knowing this, it is worth spending time grooming the HENRY demo. Their shopping and consumer habits now will likely carry over as their salaries increase, so establishing a rapport with them early is important. Entire
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| Retail Saks Off 5th’s Paige Thomas: Luxury Woman to Watch 2021 |  Meet Paige Thomas, president/CEO of Saks Off 5th, New York. She is on Luxury Daily's prestigious Luxury Women to Watch 2021 honor roll. Entire
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