Luxury Daily, Nov. 25, 2020 – Brands must embrace transparency to add credibility to sustainability efforts
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| | Apparel and accessories Brands must embrace transparency to add credibility to sustainability efforts  |  As the demand for sustainability has accelerated due to the pandemic, luxury companies must look beyond supply chains to make a lasting social and environmental difference. Entire
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| Marketing As luxury spending shifts to China, brands must adapt to reach shoppers |  While the strong rebound of the Chinese market has been able to uplift the luxury industry, marketers are meeting a new type of affluent consumer in China as the recovery continues. Entire
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| Marketing Luxury fashion has entered a new era of digitalization, values: Deloitte FREE |  Luxury brands are reinventing and reimagining themselves in new ways, as value-driven consumers control the market and sustainability becomes the leading principle of business. Entire
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 | Travel and hospitality How luxury travel brands are pivoting during the pandemic |  Luxury hospitality brands must continue adapting to meet the evolving expectations of the post-coronavirus traveler. Entire
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| Strategy Subscribe now: Full access to 90,000+ articles, reports, videos and images FREE |  We invite you to subscribe to Luxury Daily and join the ranks of the smartest luxury marketers worldwide. Our subscribers include decision-makers and executives from the world's leading luxury brands, retailers, agencies, publishers, market researchers, universities and consultancies. Entire
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| News briefs Saks Fifth Avenue, Vacheron Constantin, Rolls-Royce and Net-A-Porter |  Luxury Daily's live news: Saks Fifth Avenue taps A-Rod to ring in holiday festivities; Vacheron Constantin launches phone sales, financing options in the US; Rolls-Royce unveils neon lineup of iconic cars; Net-A-Porter introduces holiday Instagram AR filter to raise charity money. Entire
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| Jewelry Soaring China demand boosted Tiffany’s third-quarter sales |  Tiffany & Co. on Nov. 24 released one of its last earnings reports before being taken over by French luxury conglomerate LVMH. Entire
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| Columns Connections redefined: What authenticity really means |  Customers have ultimately been forgiving and understanding because of the many changes to the way we all function and work, but needs have increased during the pandemic. Entire
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