| | Apparel and accessories Prada rethinks advertising by taking campaign into the everyday  |  Italian fashion house Prada is looking to take its latest advertising effort beyond a static set of images by enabling consumers to immerse themselves in the campaign world. Entire
article |
| Strategy Register Now: Luxury FirstLook 2020 New York Jan. 15 FREE |  Register now for the 8th annual Luxury FirstLook 2020 conference Jan. 15 in New York focused on the outlook for the year ahead. Find out from the smartest minds how the race is on for luxury products and services to match needs and values as a sine qua non of doing business. Seating limited to 100 - won't you join us? Entire
article |
| Apparel and accessories Versace weaves retro drama in narrative holiday effort FREE |  Italian fashion label Versace is paying homage to vintage romance novels in a holiday story that leads with drama and intrigue. Entire
article |
 | Apparel and accessories Sustainable production is better for the bottom line: Dana Thomas |  NEW YORK – While the fashion industry has a considerable environmental impact, some companies are proving the potential for doing business in a cleaner, more transparent way. Entire
article |
| Luxury Memo special reports Consumer electronics – Luxury Memo special report |  Phone, wallet, keys. These are the necessities for anyone walking out the door for the day, as cell phones have become much more of an essential than an accessory. Entire
article |
| Research Luxury Daily releases 44-page State of Luxury 2019 report polling industry insiders FREE |  This third annual State of Luxury: The Insider View report by Luxury Daily and Unity Marketing surveys 600-plus luxury insiders on their reasons for optimism and caution in 2019. Buy the 44-page exclusive research to arm yourself with invaluable intelligence, or get it free with an annual subscription to Luxury Daily. Entire
article |
| Strategy Subscribe now: Full access to 80,000+ articles, reports, videos and images FREE |  We invite you to subscribe to Luxury Daily and join the ranks of the smartest luxury marketers worldwide. Our subscribers include decision-makers and executives from the world's leading luxury brands, retailers, agencies, publishers, market researchers, universities and consultancies. Entire
article |
| News briefs Prada, Burberry, Ferragamo, Gucci, Lyst and Luxury bytes – Live news |  Luxury Daily's live news from Nov. 18 - Prada.com relaunches in Europe as Time Capsule feature prepares for rollout; Burberry bolsters Japanese presence with new Riccardo Tisci-conceived Tokyo store; Ferragamo breaks Join the Movement holiday campaign; Gucci debuts artbook with Greco-Roman theme as part of cultural support; 10 trends from Lyst’s year in fashion; Luxury bytes from Nov. 18. Entire
article |
| News briefs Luxury M&A, sweatshop, Tiffany and Bugatti – News briefs |  Today in luxury - Why luxury giants keep popping the question; Italian police uncover Naples sweatshop linked to luxury groups; Tiffany & Co. adding chief brand officer role; Bugatti plots electric 4-seater for less than $1M. Entire
article |
 | Columns Why you should be spying on your competitor’s social ads |  In the past, ad campaigns were run in the dark, with few insights into who was behind each promotion. Many marketers are still unaware that this is no longer the case. Entire
article |
| Columns Inviting opinion pieces on luxury issues, marketing, retail and media FREE |  Luxury Daily is inviting opinion pieces on luxury business, advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation. Entire
article |
| Fragrance and personal care Estée Lauder Cos.’ Florence Shaffer: Luxury Woman to Watch 2020 |  Meet Florence Shaffer, vice president for IT operations and strategy at Estée Lauder Cos. She is on Luxury Daily's prestigious Luxury Women to Watch 2020 honor roll. Entire
article |
|
|
| | | |
|
