As luxury marketers look to reach the valuable and growing population of Chinese outbound travelers, it is imperative for them to capture this segment's attention before they leave home since they are planners.
While opulence and luxury have hubs and destinations all over the world, Los Angeles makes a name for itself as one of the most glamorous, as Hollywood continues to push high-end trends forward.
British department store Harrods is branching into the United States for the first time with strategic partner Williams Sonoma in hopes to capture the market with minimal risk.
The rise of the digital economy simultaneously poses the biggest challenge and growth opportunity to the luxury business, according to the newly released “State of Luxury 2018: The Insider View” report from Luxury Daily and Unity Marketing that surveyed 599 decision-making luxury industry insiders. More details in article on how to buy or get the report free with a new annual subscription.
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Luxury Daily's live news from Nov. 1 - Burberry casts actors, musicians and models in festive campaign; Four Seasons to enlist envoys for branded content creation; Pharrell Williams turns designer for Chanel; British Fashion Council opens pop-up at Bicester Village; Aston Martin commemorates racing victory via vintage-inspired vehicle; Hero taps former Google, John Hardy execs.
Today in luxury - Neal Fox stepping down as Mark Cross CEO; How Alibaba is luring luxury players into China's crowded online market; The "cat lady" cliché is over thanks to new feline fashion; Mercedes widens lead over BMW heading for US luxury crown.
Meet Caroline Gardner, senior manager for global brand management at The Ritz-Carlton, Ritz-Carlton Reserve and Bulgari Hotels and Resorts, Bethesda, MD. She is on Luxury Daily’s prestigious Luxury Women to Watch 2019 honor roll.
