| | Marketing Modern luxury brand building hinges more on lifestyle than heritage  |  NEW YORK – From product creation to marketing, attracting luxury buyers today is more about creating a story and experience that consumers can buy into than strictly selling. Entire
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| Software and technology How 4 entrepreneurs are making luxury more private and personal FREE |  NEW YORK – Catering to the changing demands of the luxury business and affluent consumers, a number of startups are tackling issues such as the challenging retail environment, endless ecommerce options and data vulnerabilities. Entire
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| Strategy Register Now: Luxury FirstLook 2020 New York Jan. 15 FREE |  Register now for the 8th annual Luxury FirstLook 2020 conference Jan. 15 in New York focused on the outlook for the year ahead. Find out from the smartest minds how the race is on for luxury products and services to match needs and values as a sine qua non of doing business. Seating limited to 100 - won't you join us? Entire
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 | Retail Richemont bets big on China |  There are serious concerns that Richemont still does not get the Chinese market. Entire
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| Research Luxury Daily releases 44-page State of Luxury 2019 report polling industry insiders FREE |  This third annual State of Luxury: The Insider View report by Luxury Daily and Unity Marketing surveys 600-plus luxury insiders on their reasons for optimism and caution in 2019. Buy the 44-page exclusive research to arm yourself with invaluable intelligence, or get it free with an annual subscription to Luxury Daily. Entire
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| Strategy Subscribe now: Full access to 80,000+ articles, reports, videos and images FREE |  We invite you to subscribe to Luxury Daily and join the ranks of the smartest luxury marketers worldwide. Our subscribers include decision-makers and executives from the world's leading luxury brands, retailers, agencies, publishers, market researchers, universities and consultancies. Entire
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| News briefs Dior Spa Cheval Blanc Paris, Lamborghini, holiday shopping online, 2019 Walpole British Luxury Awards and Gucci CEO challenge – Live news |  Luxury Daily live news from Nov. 19 - Dior Spa to open in new Cheval Blanc Paris as LVMH seeks synergy; Lamborghini goes for Salesforce Blockchain to authenticate older cars; Email, app top channels as US consumers plan majority of holiday shopping online; Bentley, Church’s, Smythson, Burberry and dunhill among winners of 2019 Walpole British luxury awards; Gucci CEO Marco Bizzarri issues carbon neutral challenge to peers. Entire
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| Belstaff, LVMH, Swiss watches and Moda Operandi – News briefs |  Today in luxury - Following acquisition, Belstaff’s direct sales rise 42pc; LVMH’s latest brick-and-mortar bet; Swiss watch exports rise 1.5pc despite steep decline in Hong Kong; What this fashion hackathon tells us about the future of luxury fashion. Entire
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| Columns How influence works among the affluent |  Today’s marketers are forever in search of the next breed of influencer. Megainfluencers, macroinfluencers, microinfluencers and nanoinfluencers are all in a marketer’s lexicon nowadays. Entire
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 | Retail The RealReal’s Allison Sommer: Luxury Woman to Watch 2020 |  Meet Allison Sommer, director of strategic initiatives at The RealReal. She is on Luxury Daily's prestigious Luxury Women to Watch 2020 honor roll. Entire
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