Luxury Daily, November 3, 2017 – Media’s vulnerability has incited innovation, experimentation

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November 3, 2017

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Media/publishing

Media’s vulnerability has incited innovation, experimentation

NEW YORK – To navigate the industry’s choppy waters, media groups are no longer reactive to change, instead news outlets are becoming proactive and launching sustainable directives.

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Strategy

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Luxury FirstLook

Announcing Luxury FirstLook 2018: Exclusivity Redefined, New York, Jan. 17 FREE

Register now for the nation's premier conference focused on how the luxury business will have to evolve in 2018 as the notion of exclusivity through product, distribution, marketing and experience is challenged. Event on Jan. 17 in New York. Speaker list, agenda and registration link in article.

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Strategy

Store of the future – Luxury Memo special report

The purpose of the traditional bricks-and-mortar store is changing, with a variety of themes pushing the physical retailer into a future vastly different from its traditional roots.

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Retail

Barneys debuts holiday installation featuring Haas Brothers’ art

Department store chain Barneys New York is going all out this holiday season with an extensive collaboration with artists Simon and Nikolai Haas that includes a full redesign of its flagship store and an accompanying social giving campaign.

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Marketing

Success in identity is success in everything else you do: Merkle exec FREE

NEW YORK – Identifying individuals across channels is both a daunting challenge and vital for brand growth, but a shift could be coming that threatens data collection.

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Government

Bank of England raises base rate, causing concern for luxury real estate owners

The Bank of England has raised the United Kingdom’s base interest rate for the first time in a decade, in an effort to combat spiraling inflation in the country in the wake of the Brexit vote.

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Marketing

AI can predict the future, but with power comes responsibility

NEW YORK – It is imperative for marketers to carefully walk the line between beneficial and harmful implementation of artificial intelligence, says an executive from Havas.

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Arts and entertainment

Experiential trend opens doors for marketers, spurs haptic feedback

NEW YORK – Despite fears of missing out, a shift in behavior has made it difficult for marketers to draw consumers from their homes, increasing the necessity of events being more eventful.

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News briefs

Ralph Lauren, Moda Operandi, Nordstrom, L’Oreal, Lexus and Launchmetrics – Live news

Luxury Daily's live news from Nov. 2 - Ralph Lauren’s Q2 revenues fall 9pc; Moda Operandi incubator provides up-and-coming brands platform for storytelling; Nordstrom puts lens on love for holiday effort; L’Oreal Luxe sees double-digit growth in Q3; Lexus captures unbridled childhood joy for December to Remember spots; Launchmetrics joins influencer marketing, measurement with Style Coalition acquisition.

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News briefs

Condé Nast, watchmakers, Rebag and SUVs – News briefs

Today in luxury - Condé Nast to cease Teen Vogue in print, cut 80 jobs and lower mag frequencies; Watch brands are thinking twice about going to the fair; Rebag lets customers sell their Gucci, Chanel and Hermès handbags in minutes; US' SUV thirst hits luxury brands with hidden hangover.

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