Luxury Daily, November 8, 2016 – Versace trots the globe in style, showcasing individual city street fashion

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November 8, 2016

Versace trots the globe in style, showcasing individual city street fashion

Italian fashion house Versace is putting a spotlight on street style from around the globe for its The World is My Beat campaign.

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Luxury FirstLook

Announcing Luxury FirstLook 2017: Time for Luxury 2.0

Register now for the nation's premier conference focused on how the luxury business will rapidly evolve in 2017, calling for a reset to Luxury 2.0. Speaker list, agenda and registration link in article.

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Retail

Printemps springs to life at night in enchanted Christmas campaign

French department store chain Printemps is weaving a holiday fairy tale in its windows with help from Jimmy Choo, David Yurman and Bonpoint.

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Jewelry

Forevermark brings campaign couple to life with first-person storytelling

De Beers Group’s Forevermark is telling a love story through a series of chapters on a dedicated Web page, tying into the theme of “two is better than one” for its new two-stone jewelry line.

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Fragrance and personal care

Sephora debuts chatbot features for consumers at home and in-store

As one of the first beauty retailers to institute the use of chatbots, Sephora is continuing its streak with some extra features for its chatbot service aimed toward improving consumer experience both at home and in-store.

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Marketing

Mobile video next step for programmatic marketing, says Google exec

NEW YORK – Programmatic video had a big year, but the next stop will see it take a mobile-first focus, said an executive from Google in an ad:tech New York 2016 panel hosted by The Drum.

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News briefs

Farfetch, Lamborghini, La Mer, and Porsche Design – Live news

Luxury Daily's live news from Nov. 7 - Farfetch IPO still years away while heavy investment continues; Lamborghini teams with MIT to foster automotive innovation; La Mer pays tribute to dreamers in motivational holiday animation; Porsche Design Tower creates aromatic ambience with custom fragrance.

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News briefs

Prada, De Beers, Canada and Ferrari – News briefs

Today in luxury marketing - Prada-funded restoration of Vasari’s "Last Supper" unveiled; De Beers tries to counter a growing threat: Man-made diamonds; Capitalizing on Canada’s fashion moment; Ferrari improves FY guidance after Q3 beats forecasts.

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Research

How to get mcommerce search right as ecommerce turns mobile first

Despite the significant shift to mobile, conversions are lower by 63 percent for mobile as compared with desktop shopping.

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Columns

Dreaming of a beacon-focused Christmas

We are rapidly approaching the most wonderful time of the year again. In preparation, marketers have been gearing up for the holiday shopping season — which comprises as much as 30 percent of retailers’ fiscal-year sales. And this year, the stakes are higher than ever.

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