Luxury Daily, Oct. 15, 2020 – British luxury brands look to overhaul UK policies as pandemic woes deepen
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| | Apparel and accessories British luxury brands look to overhaul UK policies as pandemic woes deepen  |  British luxury brands have issued a call to arms to the U.K. government to take urgent measures to rescue Burberry, Turnbull & Asser and other iconic labels from the devastating economic burden of COVID-19, per a new report from Walpole. Entire
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| Apparel and accessories Ferragamo steps into the “future of craft” with new immersive retail experience FREE |  Italian fashion house Salvatore Ferragamo has introduced its newest Tramezza men’s shoes collection and innovated the customer experience with an augmented reality made-to-order service. Entire
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| Watches and jewelry Audemars Piguet fuses artistry and machinery in new addition to collection |  Swiss watch manufacturer Audemars Piguet has introduced its newest line of timepieces in collaboration with artisan Anita Porchet. Entire
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 | Strategy Special invite to join State of Luxury 2021 survey – respondents get exec summary FREE |  Luxury Daily, Unity Marketing and The Home Trust International invite you to take this quick survey to help us produce the exclusive fifth annual State of Luxury study from an insider's point of view as luxury undergoes a dramatic shift. Respondents will receive a detailed executive summary. Entire
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| Automotive Bentley recasts Flying Spur brand with release of V8 model |  British automaker Bentley Motors is staying true to its roots with the rollout of its V8-powered Flying Spur. Entire
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| Strategy Subscribe now: Full access to 90,000+ articles, reports, videos and images FREE |  We invite you to subscribe to Luxury Daily and join the ranks of the smartest luxury marketers worldwide. Our subscribers include decision-makers and executives from the world's leading luxury brands, retailers, agencies, publishers, market researchers, universities and consultancies. Entire
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| News briefs Kering, Hublot, La Perla and Jet Linx |  Luxury Daily’s live news: Kering opens headquarters in Tokyo’s leading shopping district; Hublot taps British designer Samuel Ross as latest ambassador; La Perla plays into plot on Netflix series; Jet Linx continues US expansion as demand climbs for private jet travel. Entire
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| Retail What Chinese online platform is right for your luxury brand? |  With Chinese consumers set to make 50 percent of all luxury purchases by 2025, more luxury brands are launching stores or expanding their presence on China’s ecommerce and social commerce platforms. Entire
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| Marketing Connecting with customers where they are during challenging times |  When the lockdowns began in March, the changes — or lack thereof — in the way brands continued to market to consumers seemingly emerged almost overnight. Entire
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