Luxury Daily, Oct. 16, 2020 – Pandemic likely to lead to resurgence in luxury wellness travel
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| | Travel and hospitality Pandemic likely to lead to resurgence in luxury wellness travel  |  Interest in wellness travel had been soaring among affluents prior to the pandemic, but experts are confident that this will resume as the luxury hospitality industry rebounds. Entire
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| Apparel and accessories Hugo Boss inspires efforts toward sustainability in new campaign |  German fashion house Hugo Boss has released a video ad campaign featuring its newest capsule collection of recycled pieces, strongly encouraging a shift towards a more environmentally-conscious fashion industry. Entire
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| Apparel and accessories Saks Fifth Avenue revives COVID-19 theme in fresh window display FREE |  Department store chain Saks Fifth Avenue is sharing its love for its hometown by changing its windows and kicking off an elaborate campaign honoring the chutzpah of New York. Entire
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 | Strategy Subscribe now: Full access to 90,000+ articles, reports, videos and images FREE |  We invite you to subscribe to Luxury Daily and join the ranks of the smartest luxury marketers worldwide. Our subscribers include decision-makers and executives from the world's leading luxury brands, retailers, agencies, publishers, market researchers, universities and consultancies. Entire
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| News briefs LVMH, Shiseido, Longchamp and NetJets |  Luxury Daily’s live news: LVMH’s fashion and leather goods sector hints at recovery in Q3 2020 results; Shiseido’s Carol Zhou builds on innovating beauty; Longchamp electrifies with Pokémon collection; NetJets takes further steps to improve carbon footprint. Entire
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| Marketing Defining what is and what is not a luxury brand – and why it matters |  Defining luxury as a concept for measuring and monitoring business is at a tipping point. It has become either a marketing tool – calling anything "luxury" – or a journalistic catchall, especially when reporting on fashion brands. Entire
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| Retail In a post-COVID-19 World, every retailer must find its “essential” |  Two new studies, one from IBM projecting retail through year-end and another from UBS looking out to 2025, tell the tale of the best and worst to come. Entire
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