| | Apparel and accessories Physical, digital hybrid events may be new normal for future fashion weeks  |  In the wake of fall fashion week season, brands that chose the hybrid approach, fusing physical with digital, performed better than those that produced a strictly physical or digital event, according to a new study by Launchmetrics. Entire
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| Marketing Consumers will be guided by emotion in 2021 decisions: Forrester |  This year’s chaos means emotion will play more of a role in people’s decisions in 2021 as the wealthy look to fortify their homes and draw new boundaries between public and private. Entire
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| Fragrance and personal care Guerlain exudes timeless femininity in reimagined fragrance campaign FREE |  French beauty label Guerlain has reinvented and reimagined its iconic La Petite Robe Noire perfume in an inspiring and artistic new campaign Entire
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 | Real estate Sales of luxurious homes in US surge amid pandemic: Redfin |  Sales of the most expensive homes in the United States are far outpacing sales of medium-priced ones, as the pandemic has less of an impact on the very wealthy. Entire
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| Retail “Buy Less, Buy Better” means luxury leaders are only going to get stronger |  This may sound depressing, but I believe that, in the luxury sector, independent players are likely to disappear unless they can achieve scale. Entire
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| Strategy Subscribe now: Full access to 90,000+ articles, reports, videos and images FREE |  We invite you to subscribe to Luxury Daily and join the ranks of the smartest luxury marketers worldwide. Our subscribers include decision-makers and executives from the world's leading luxury brands, retailers, agencies, publishers, market researchers, universities and consultancies. Entire
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| News briefs Bulgari, Artsy, Loews and C-Beauty |  Luxury Daily’s live news: Bulgari supports historic preservation in new exhibit; Artsy partners with Parisian art fair to provide global digital platform; Loews streamlines digital, hybrid event offerings for corporate travelers; C-Beauty secrets: Learnings from China’s top cosmetics brands. Entire
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| Marketing Shauna Brook Marketing & Communications’ Shauna Brook: Luxury Woman to Watch 2021 |  Meet Shauna Brook, founder/CEO, Shauna Brook Marketing & Communications, New York. She is on Luxury Daily's prestigious Luxury Women to Watch 2021 honor roll. Entire
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