Luxury Daily, Oct. 5, 2021 – Balenciaga welcomes ‘The Simpsons’ into the world of luxury
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| | Apparel and accessories Balenciaga welcomes ‘The Simpsons’ into the world of luxury  |  Kering-owned fashion house Balenciaga has given a luxurious makeover to television’s most iconic animated family through a heartfelt and humorous campaign. Entire
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| Automotive Lexus plays on struggles of parking in new Marvel campaign |  Toyota Corp.’s Lexus has tasked Kumail Nanjiani, actor, comedian and star of Marvel Studios’ upcoming film Eternals, with finding a safe parking spot for the new Lexus IS 500 sports sedan. Entire
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| Automotive Digitally savvy car buyers seek omnichannel approaches: YouGov |  The automotive industry is undergoing several transformations with rising emphasis on environmental considerations, ride share apprehension and other shifts accelerated amid the COVID-19 pandemic. Entire
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 | Retail Matchesfashion explores new possibilities with fall edit FREE |  Online retailer Matchesfashion is embracing change, personal development and fall style through a new film effort centered on new seasons and opportunities. Entire
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| Strategy Subscribe now: Full access to 90,000+ articles, reports, videos and images FREE |  We invite you to subscribe to Luxury Daily and join the ranks of the smartest luxury marketers worldwide. Our subscribers include decision-makers and executives from the world's leading luxury brands, retailers, agencies, publishers, market researchers, universities and consultancies. Entire
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| News briefs Kering, Rolls-Royce, The RealReal, Mytheresa and Tag Heuer |  Luxury Daily’s live news: Kering underscores importance of Asia Pacific with new appointment; Rolls-Royce’s Boat Tail makes public debut; The RealReal partners with Mytheresa to encourage circularity; Tag Heuer reveals Carbon Monaco for Only Watch auction. Entire
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| Marketing How to redefine luxury for Gen Z |  In my observation and experience, there are two critical dimensions that brands need to focus on to be successful with Gen Zers. Entire
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