Brands are increasingly leveraging mobile's potential to connect with consumers in a memorable way, whether over shared interests or widely celebrated events.
Registration open: With only around 100 shopping days in this year’s holiday shopping season, brands and retailers must be wondering what luxury shoppers plan to buy – and how their competition is planning to reach them. Get the answers to these questions during this free, hour-long webinar on Oct. 8 at 2 p.m. EDT.
Marketers are taking a slower approach to developing Apple Watch applications as the benefits of doing so are not apparent yet, and those that do foray into the technology must set clear goals before jumping into production, according to new research from Strategy Analytics.
More than a third of luxury buyers plan to spend a higher amount on holiday gifts this year than in 2014, but brands are already too late, according to a new report from Shullman Research Center.
Auction house Bonhams is celebrating the stories that antiques carry with them through an integrated advertising campaign centered on its first television placement.
Luxury Daily's live news from Oct. 1 - Ritz-Carlton furthers sustainability efforts with grow house operation; Hermès stages arm wrestling battle to promote bracelet range; Robb Report pays homage to luxury collectors in dedicated list; Italian designers see 324pc social action increase during fashion week.
Today in luxury marketing - As China sparkle fades, De Beers sees glint in bridal, gift diamonds; Fashion brands in investors’ headlights; In an era of yoga pants and reality TV, here’s how Paris is fighting to take back fashion; The Gucci moment.
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
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