Luxury Daily, October 24, 2016 – Luxury market to see 4pc compound annual growth revenue by 2020

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October 24, 2016

Luxury market to see 4pc compound annual growth revenue increase by 2020

While many luxury brands were slow to take on ecommerce in the beginning, the sector is now leading the charge in luxury sales growth at 7 percent penetration in 2016, according to Bain & Company.

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Luxury FirstLook

Announcing Luxury FirstLook 2017: Time for Luxury 2.0

Register now for the nation's premier conference focused on how the luxury business will rapidly evolve in 2017, calling for a reset to Luxury 2.0. Speaker list, agenda and registration link in article.

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Apparel and accessories

Kenzo, H&M express brand motifs in emoji-form as capsule debut nears

Parisian fashion label Kenzo is speaking to consumers in vibrant and playful emojis ahead of its H&M collaboration hitting stores next month.

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Consumer electronics

Apple corrals upscale consumers’ desire with iPhone 7 launch: report

When the Apple iPhone 7 launched in September many of the consumers standing on line to be the first of their peers to own the brand's latest smartphone were also frequent luxury apparel shoppers.

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Retail

Facebook Pages converts into purchasing platform, but further threatens big business

Facebook is announcing a host of new ways for consumers to interact with brands and businesses through the Facebook mobile application, some of which will be a considerable boost to small businesses without a large digital marketing budget.

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Real estate

Affluent consumers look to feel happy about purchases above all else: report

Privacy is now the most important factor for wealthy buyers when it comes to real estate purchases, according to Luxury Portfolio’s 2016 Global Report.

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Blog

Top 5 brand moments from last week

As the holidays are approaching, marketers are coming up with unique call-to-actions, installations and videos to celebrate ahead of the season.

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News briefs

Marni, Schumacher, Met Gala and Jaeger-LeCoultre – Live news

Luxury Daily's live news from Oct. 21 - Consuelo Castiglioni exits Marni for personal reasons; Schumacher heightens brand awareness via fabric magazine covers; Met’s Costume Institute to honor “anti-fashion” in 2017 gala theme; Marc Newson, Jaeger-LeCoultre update Atmos Clock to icon of style.

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News briefs

Retirees, bricks-and-mortar, Raf Simons and Tom Ford – News briefs

Today in luxury marketing - Why retirees are hurting the luxury goods business; Can technology save the bricks-and-mortar store?; Raf Simons moves show to New York Fashion Week: Men's; Tom Ford’s "Nocturnal Animals" official trailer released.

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Columns

SMS is not email

It is natural to compare SMS to email marketing. Both types of marketing involve sending messages to recipients who have opted in. This comparison, however, should not be carried too far.

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