| | Marketing CMOs must respond passionately to threats to their role: Forrester  |  Chief marketing officers must establish a span of control before their purpose and the CMO title itself is dissolved. Entire
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| Jewelry LVMH needs Tiffany for US cultural diversification |  Bernard Arnault's LVMH luxury conglomerate and the United States seem to be increasingly merging their interests. Entire
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| Research Adobe forecasts $143B in US online sales this holiday season FREE |  Record “buy online, pick up in-store” orders to be placed, according to new research from Adobe. Six fewer days in season means $1 billion of potential revenue lost. Entire
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 | Retail What is really important about The RealReal partnership with Burberry |  Burberry and luxury resale marketplace The RealReal recently announced a partnership as a step forward toward a more conscientious, environmentally sound future. But there is more to that. Entire
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| Fragrance and personal care Curation of varied voices creates influencer impact for beauty brands |  To create impact through influencer marketing, beauty labels need to look beyond celebrity-level personalities. Entire
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| Research Luxury Daily releases 44-page State of Luxury 2019 report polling industry insiders FREE |  This third annual State of Luxury: The Insider View report by Luxury Daily and Unity Marketing surveys 600-plus luxury insiders on their reasons for optimism and caution in 2019. Buy the 44-page exclusive research to arm yourself with invaluable intelligence, or get it free with an annual subscription to Luxury Daily. Entire
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| Strategy Subscribe now: Full access to 80,000+ articles, reports, videos and images FREE |  We invite you to subscribe to Luxury Daily and join the ranks of the smartest luxury marketers worldwide. Our subscribers include decision-makers and executives from the world's leading luxury brands, retailers, agencies, publishers, market researchers, universities and consultancies. Entire
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| Podcasts Podcast: StyleSage’s Elizabeth Shobert discusses data analytics’ growing importance to fashion brands and retailers |  On this episode of The Luxury Item, Elizabeth Shobert, vice president of marketing and digital strategy at StyleSage, talks to Scott Kerr about how luxury brands and fashion retailers are increasingly turning to data analytics to keep up with the latest trends and client demands. Entire
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| News briefs Ferragamo, Claridge’s, Inter Parfums and JetSuite – Live news |  Luxury Daily's live news from Oct. 29 - Ferragamo makes a return to Men’s Fashion Week in Milan; Claridge’s chooses Christian Louboutin to deck its holiday tree; Inter Parfums’ Q3 sales rise, propelled by new perfumes; JetSuite prioritizes pilots’ wellness with recovery program. Entire
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 | News briefs Roberto Cavalli, L’Oreal, Fiat Chrysler and luxury rentals – News briefs |  Today in luxury - Judge OKs Roberto Cavalli’s restructuring plan; Lancôme owner L'Oreal defies Chinese slowdown fears; Fiat Chrysler, Peugeot owner PSA in talks to combine; Small luxury rental companies seek differentiation from the big guys. Entire
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| Retail Starboard’s Lisa Bauer: Luxury Women to Watch 2020 |  Meet Lisa Bauer, CEO of Starboard. She is on Luxury Daily's prestigious Luxury Women to Watch 2020 honor roll. Entire
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