Luxury Daily, Sept. 1, 2022 – Longchamp brings luxury bonds into season for fall 2022 campaign

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September 1, 2022

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Apparel and accessories

Longchamp brings luxury bonds into season for fall 2022 campaign

French leather and accessories brand Longchamp is celebrating sisterhood with leisure, laughter and luxury at the forefront of its latest campaign.

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Apparel and accessories

Valentino and Thebe Magugu stretch imaginations with collaborative reinterpretation

Italian fashion label Valentino and South African fashion brand Thebe Magugu are reaching across the aisle, in a new collaborative collection reimagining executed in partnership with Vogue.

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Apparel and accessories

Moncler emphasizes movement in maximalist campaign film

Italian fashion company Moncler group has released a new campaign series inspired by 1990s dance culture.

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Automotive

Rolls-Royce brings new Cullinan model to the big screen

British automaker Rolls-Royce’s newest model is making its onscreen debut with an epic tale and incredible videography as part of a new film.

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Strategy

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News briefs

Balenciaga, PVH Corp., CEO exit, DVF Awards and Bentley

Luxury Daily’s live news: Kim Kardashian fashions Balenciaga’s new collection in latest campaign; PVH Corp. sees Q2 losses, anticipates additional falls; PVH Corp.’s CEO to exit position, remain in advisory role until November; Diane von Furstenberg honors American filmmaker, women of Afghanistan and more with DVF Awards; Bentley joins Realm, shares additional plans for inaugural residences.

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Marketing

Homegrown Chinese brands on the rise as foreign rivals hunker down

While there is little indication that Chinese consumers have fully lost their appetite for luxury, shopper enthusiasm for hitting high-end boutiques has been dampened by China’s “dynamic zero” COVID policy and its unpredictable lockdowns.

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