Luxury Daily, Sept. 4, 2020 – Beauty buyers expect more inclusivity, omnichannel services post-pandemic

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September 4, 2020

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Fragrance and personal care Beauty buyers expect more inclusivity, omnichannel services post-pandemic
While the beauty industry, including luxury players, is among the first to embrace digital trends, this has only been accelerated by the coronavirus pandemic. Entire article

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40+ brand speakers, 35 sessions: Grab your seat at the Future of Luxury eConference Sept. 23-24 FREE

Register now for Luxury Daily's Future of Luxury eConference Sept. 23-24 as brands and retailers face unprecedented changes in customer behavior. Check out our list of 40-plus speakers from the leading luxury brands and retailers worldwide and nearly 40 sessions in the agenda article. First 100 registrants receive Luxury Daily's Future of Luxury special report! Register now – limited seats online. Entire article

Retail Saks highlights ‘essential’ creative processes in fall campaign
Department store chain Saks Fifth Avenue is celebrating the fashion and creative communities in its iconic window displays this month. Entire article

Strategy Special invite to join State of Luxury 2021 survey – respondents get exec summary FREE
Luxury Daily, Unity Marketing and The Home Trust International invite you to take this quick survey to help us produce the exclusive fifth annual State of Luxury study from an insider's point of view as luxury undergoes a dramatic shift. Respondents will receive a detailed executive summary. Entire article

Travel and hospitality Four Seasons focuses on emotional connections in uplifting campaign
Hospitality group Four Seasons Hotels and Resorts is encouraging consumers to return to travel with a new campaign that focuses on emotional connections. Entire article

Marketing China’s hottest trend, Ins Style, was influenced by banned Instagram
Photo-sharing platform Instagram has been blocked in China for years, but that does not mean tech-savvy Gen-Zers are not able to access what the app has to offer. Entire article

Strategy Subscribe now: Full access to 90,000+ articles, reports, videos and images FREE
We invite you to subscribe to Luxury Daily and join the ranks of the smartest luxury marketers worldwide. Our subscribers include decision-makers and executives from the world's leading luxury brands, retailers, agencies, publishers, market researchers, universities and consultancies. Entire article

Editorial calendar Luxury Daily will not publish on Labor Day, Monday, Sept. 7
Luxury Daily will not publish on Monday, Sept. 7, in observance of Labor Day. Enjoy the holiday weekend! Entire article

Columns Inviting opinion pieces on luxury issues, marketing, retail and media FREE
Luxury Daily is inviting opinion pieces on luxury business, advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation. Entire article

Marketing Brands are trying to cancel the idea of “whitening.” Will this work?
Facing accusations of racism and stereotyping, some beauty companies have decided to eliminate words such as “whitening” and “fairness” from their product packaging and advertising entirely. Is this really the right course of action – especially in fairness-obsessed Asia? Entire article

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