Luxury Daily, Sept. 8, 2022 – Versace wows with new mythopoetic handbag campaign

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September 9, 2022

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Apparel and accessories

Versace wows with new mythopoetic handbag campaign

Italian fashion house Versace is elevating its new Greca Goddess bag to icon status with a visually stunning fall-winter 2022 film starring British actress Lily James.

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Fragrance and personal care

Gucci Beauty launches first powder blush with vintage visuals

Italian fashion label Gucci is inviting consumers out for a night on the town alongside its expressive new blush.

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Food and beverage

Veuve Clicquot digitally promotes woman-forward exhibition in Japan

A globally-minded new campaign series from LVMH-owned Champagne maker Veuve Clicquot presents an intimate view of artists reimagining its brand iconography for its Solaire Culture exhibition.

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Automotive

Rolls-Royce spotlights shining future with apprentice series

British automaker Rolls-Royce is honoring the future of luxury automotive with a new series spotlighting its apprenticeship program.

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Strategy

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News briefs

Louis Vuitton, Burberry, Ferragamo and David Yurman

Luxury Daily’s live news: Louis Vuitton selects Bradley Cooper for inaugural ambassador campaign debut; Louis Vuitton, Assouline honor Virgil Abloh with posthumous book debut; Burberry elevates first-ever female Korean global brand ambassador; Ferragamo moves full speed ahead with increased H1 profits; David Yurman adds Taylor Hill and Camille Rowe to celebrity ambassador roster.

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Retail

Is it safer for luxury to stick to online-only drops in China?

When launching limited-edition collaborations in the mainland, brands must be cautious with their social media strategies to avoid sparking excessive queues or, in some rare cases, riots.

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