Luxury brands should continue to push their social media strategies to combat the pervasiveness of Amazon, as it maintains the highest mentioned brand passion, according to a report by NetBase.
Almost half of retail executives expect the U.S. presidential election to have an impact on their business, as promises of protectionist trade policies are heard from both major party candidates.
French luxury conglomerate Kering Group is opening the doors to its historical headquarters in Paris’ 7th arrondissement during the 33rd annual European Heritage Days Sept. 17-18.
Italian fashion label Trussardi is showcasing its enhanced focus on its leather goods business with the release of a handbag designed to be a constant companion.
Brokerage firm Sotheby's International Realty is going after tech fanatics and millennials through a partnership with technology news platform GeekWire.
While more women are entering senior and decision-making ranks at luxury marketers, more work needs to be done to attract them to key marketing, retail, media and digital positions in an industry that has shown its resilience in good times and bad.
Luxury Daily's live news from Sept. 15 - Barneys takes path less-traveled at Cannes for fall campaign; Harper’s Bazaar strengthens editors’ voice in ShopBazaar updates; Cartier ensured flagship overhaul preserved historical integrity of mansion; Porsche captures winners' circle excitement in fine dining setting.
Today in luxury marketing - Ralph Lauren leads the runway-to-retail revolution; Anya Hindmarch hosts breakfast at Sotheby’s; Gauging luxury demand now more art than science; Mall owners to department stores: See ya!
The consumer is now the impromptu director to the brand’s use of video. This leads directly to the erosion of the barrier between consumer and brand through interactive, collaborative video.
