| | Apparel and accessories Burberry uses guerrilla marketing tactics to celebrate Tisci’s takeover  |  As British fashion label Burberry has undergone a number of dramatic changes since chief creative officer Riccardo Tisci has taken over, his first fashion show is debuting with an extensive approach to marketing in streetwear style. Entire
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| Marketing Artisan initiative aims to “craft a future more human” |  Luxury conglomerate Richemont has ties to a new type of trade show in Venice, in which luxury artisans are showcasing their craftsmanship endeavors as high-end consumers look for authenticity. Entire
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| Strategy Register now: Luxury Marketing Forum New York Sept. 26 FREE |  Register now for the Luxury Marketing Forum New York on Wednesday, Sept. 26. Top luxury marketing and retail experts will share strategy, analysis, best practice, legal tips and research to tackle unprecedented change in marketing outreach. Attendees will receive a free copy of Luxury Daily’s Luxury Marketing Best Practice Handbook. Limited seating. Entire
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 | Fragrance and personal care Gucci launches dedicated beauty Instagram in artistic start |  Italian fashion label Gucci is emphasizing its beauty division with a dedicated Instagram, after largely keeping its makeup line off social media in recent history. Entire
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| Travel and hospitality Private jet travel to become more accessible, tech-savvy FREE |  With technology continuing to disrupt the travel industry, business aviation professionals expect private jet travel to become more accessible and appealing to younger affluents. Entire
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| Real estate Homeowners turn to additional properties for returns: Savills |  Homebuyers who are purchasing second homes are increasingly looking at these investments in the hopes of earning rental income, as opposed to using the properties solely for leisurely retreats. Entire
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 | Research Special invitation to join State of Luxury 2019 survey – respondents receive exec summary FREE |  Luxury Daily and Unity Marketing invite you to take this quick survey to help us produce the exclusive third annual State of Luxury study from a luxury insider's point of view. Respondents will receive a detailed executive summary of the State of Luxury 2019 and a book on HENRYs and the new luxury brands they love. Entire
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| Research Luxury Daily releases new 40-page State of Luxury 2018 report polling industry insiders FREE |  The rise of the digital economy simultaneously poses the biggest challenge and growth opportunity to the luxury business, according to the newly released “State of Luxury 2018: The Insider View” report from Luxury Daily and Unity Marketing that surveyed 599 decision-making luxury industry insiders. More details in article on how to buy or get the report free with a new annual subscription. Entire
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 | Strategy Subscribe now: Full access to 75,000+ articles, reports, videos and images FREE |  Stay abreast of the latest news, analysis, research and developments in the fast-evolving luxury business worldwide. Access more than 75,000 articles, reports, videos and images from Luxury Daily, the world's leading luxury business publication. Check out the monthly and annual subscription plans and gain full access to must-have luxury intelligence. Entire
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| Classic Guides The China Report: Innovation in Luxury |  This special report, in collaboration with Jing Daily, is a gift from Luxury Daily to its loyal paid subscribers for their continuing support. China is the beating heart of the global luxury market. Most luxury marketers have their eyes and ears tuned to the likes and evolving tastes of Chinese customers buying luxury goods and services domestically and overseas. Here is a thorough examination of the state of innovation in China's luxury market. Entire
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| News briefs Chanel, Burberry, Audi, John Hardy, Jaguar and Platinum – Live news |  Luxury Daily's live news from Sept. 17 - Chanel takes minority stake in Montres Journe; Burberry marks Riccardo Tisci’s debut in bricks-and-mortar; Audi teases new EV in Emmys campaign; John Hardy links jewelry with empowerment in ad campaign; Jaguar demonstrates range of EV in cross-Channel drive; Berkshire Hathaway HomeServices taps Platinum for real estate auctions. Entire
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| News briefs Pringle, Condé Nast, Ferrari and real estate – News briefs |  Today in luxury - Pringle celebrates spring/summer 2019 by reviving its in-house magazine, The Bulletin; Inside the revolution at Condé Nast International; Ferrari investors want assurance on targets and SUV plans; China’s home prices rose at fastest pace in almost 2 years. Entire
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