Luxury Daily, September 20, 2017 – Chanel, Gucci rank highest luxury brands on social: NetBase

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September 20, 2017

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Retail

Chanel, Gucci rank highest luxury brands on social: NetBase

New rankings from NetBase assessed Gucci as the most-discussed luxury brand on social media, but Tiffany & Co. and Louis Vuitton elicit stronger feelings and Chanel sees greater passion.

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Strategy

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Never miss a luxury moment. Access the latest luxury business news and analysis, marketing and retail campaigns, features, special reports and live coverage during business hours. Check the $12 for 12 weeks offer for 22 percent off the annual subscription price.

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Strategy

Registration winding down: Women in Luxury conference, New York, Tuesday, Sept. 26 FREE

Join senior executives and decision-makers at Women in Luxury, a new conference hosted Tuesday, Sept. 26 in New York by Luxury Daily. The event will highlight the role of women and the opportunities and issues for them in a rapidly evolving luxury business. Speaker list, agenda and registration link in article.

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Events/causes

LVMH spotlights 25 years of environmental responsibility in video, event retrospective

French luxury goods conglomerate LVMH is celebrating the 25th anniversary of its corporate social responsibility-focused Environment Department in an event dubbed “Future Life.”

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Fragrance and personal care

Carolina Herrera creates exclusive party spanning real life, digital

U.S. fashion label Carolina Herrera is tapping young influencers in a campaign that takes the form of the ultimate party in the 212 area code.

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Marketing

Jasmine Bina – Luxury Woman to Watch 2018

"Strategy is like an excavation. You dig and dig and dig until a market path is revealed."

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Research

Join our 2nd annual State of Luxury survey, receive exec summary FREE

To assess the current state of the luxury business from an insider’s point of view, Luxury Daily and Unity Marketing have partnered again to create the second annual State of Luxury study. Please help us complete the survey and receive the executive summary and a free book.

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News briefs

Dacor, Kering Group, Christian Louboutin, Dom Pérignon and Gucci – Live news

Luxury Daily's live news from Sept. 19 - Dacor brings high-fashion aesthetic to home appliance marketing; Kering Group sets business standard for CSR, says Dow Jones; Goop, Christian Louboutin capsule designed to meet all foreseeable wardrobe needs; Dom Pérignon uses prisms, light to drink the stars; One-off Gucci dress centerpiece for Björk’s The Gate.

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News briefs

Richard Mille, Bill Cunningham, Richemont and Brexit – News briefs

Today in luxury - Richard Mille on the ultimate luxury watch; Bill Cunningham inspires Apple in-store experiences; Amid board upheaval, luxury giant Richemont appoints Jin Keyu, daughter of Chinese politician; Aston Martin CEO calls for some Brexit clarity within six months.

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Columns

Prepping the Web site before your next online ad campaign

The worldwide luxury business spent $1.01 billion on digital advertising in 2016, an increase of 63 percent since 2013, per media services agency Zenith Media. Over the same period, spending on magazine ads dropped 8 percent to $2.6 billion, claimed Zenith.

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