Luxury brands tell a luxury story that fits their image and ideal, not one designed and focused on the customer. But now the Internet has pulled the curtain back and exposed the ugly underbelly of these luxury brands.
Consumers visited luxury brand Web sites a total of 185.2 million times in the last 12 months, a decrease of 11.2 percent year-over-year, according to a new report from PMX Agency.
With the race for autonomous vehicles heating up, Apple may make a move that could potentially help it join in on the competition faster with assistance from a boutique automotive manufacturer.
Technology-driven retailer Swoonery is looking to squash the challenges of purchasing fine jewelry online with the launch of its first mobile application.
The luxury travel industry still yields high results with affluent consumes going on more than triple the number of trips average households take, according to a report prepared by Resonance.
Online lifestyle destination Pursuitist is simplifying how luxury brand advertisers and publishers source relevant influencers with the debut of its Pursuitist Influencer Network.
While more women are entering senior and decision-making ranks at luxury marketers, more work needs to be done to attract them to key marketing, retail, media and digital positions in an industry that has shown its resilience in good times and bad.
Luxury Daily's live news from Sept. 22 - Saks continues Canadian expansion with Quebec location; Style.com touts relaunch in first advertising campaign; TrueFacet raises $6M in Series A round; Kenzo, H&M build anticipation for capsule with campaign teaser.
Today in luxury marketing - Luxury stores add more amenities in a tougher market; Are see-now, buy-now shows driving sales?; Broke Rome leans on luxury brands to preserve heritage; The collectible car market is getting the air kicked out of its tires.
With augmented reality applications, and the newfound willingness for users to allow themselves to be augmented, we are entering a new era in targeted advertising.
