| | Marketing Luxury brands can be at the forefront of digital storytelling to reach consumers  |  NEW YORK – Ecommerce sales in the luxury industry have accelerated as a result of the coronavirus pandemic, but will digital storytelling also see exponential growth? Entire
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| Apparel and accessories Gucci enlists eccentric musicians for upbeat tailoring campaign |  Italian fashion label Gucci has tapped a trio of irreverent musicians for its latest men’s tailoring campaign celebrating the laidback lifestyle of a rock star. Entire
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| Strategy Special invite to join State of Luxury 2021 survey – respondents get exec summary FREE |  Luxury Daily, Unity Marketing and The Home Trust International invite you to take this quick survey to help us produce the exclusive fifth annual State of Luxury study from an insider's point of view as luxury undergoes a dramatic shift. Respondents will receive a detailed executive summary. Entire
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 | Watches and jewelry Luxury watchmakers find success with long-awaited turn to digital |  NEW YORK – Luxury watchmakers have embraced social media, customer relationship management platforms and other digital tools after temporarily closing their doors due to the coronavirus pandemic. Entire
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| Retail Navigating fake livestream traffic in China: A guide for brands |  While brands have been putting livestreaming on a pedestal since COVID-19, the issue of fake traffic has been growing alongside the boom of this new $14.1 billion (96 billion yuan) market, based on estimates from iiMedia Research. Entire
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| Strategy Subscribe now: Full access to 90,000+ articles, reports, videos and images FREE |  We invite you to subscribe to Luxury Daily and join the ranks of the smartest luxury marketers worldwide. Our subscribers include decision-makers and executives from the world's leading luxury brands, retailers, agencies, publishers, market researchers, universities and consultancies. Entire
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| News briefs L’Officiel, Nordstrom, Tiffany and LVMH |  Luxury Daily's live news: Anthony Cenname, ex-WSJ. magazine, takes on ambitious role as global revenue chief at expanding L’Officiel; Nordstrom is first US retailer to ban sales of exotic animal skins, with similar thumbs-down for real fur; Tiffany, in mounting war of public statements, responds to “baseless and misleading counterclaims filed by LVMH”; LVMH, post-countersuit against Tiffany, issues statement that “conditions to close the acquisition are not met”; Special invite to join State of Luxury 2021 survey – respondents get exec summary. Entire
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| Columns How should a true CRM program work? |  Brands must increasingly demonstrate their loyalty to customers in a reversal of the traditional paradigm. Entire
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| Classic Guides Introducing Luxury Women to Watch 2021 FREE |  Meet the 26 honorees who are set to make a mark next year in the world of luxury: Presenting Luxury Daily's 2021 Luxury Women to Watch list. Entire
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