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Media/publishing

Newsweek to launch luxury, millennial-focused vertical Ndelible

June 20, 2018

 

Newsweek is betting big on branded content as it debuts a new fashion and lifestyle vertical aimed at millennials.

Notably, the vertical will not be supported by advertising in the traditional model but will instead be supported entirely with branded content sold directly to luxury marketers. Ndelible has already secured partnerships with influencers, celebrities and luxury brands such as Tag Heuer.

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