Research
May 12, 2025
Beauty brands may see increased investment in the near future Image credit: Kearney
By Zach James
The coming year could prove to be critical for the future of the beauty market, according to the latest findings from global management consulting firm Kearney.
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5RgA1ODHQIEDE89AYEf3Y53+H++sSALzXkeguRboV+FoXRKUKVySi8CZ3MVGnQ74bFZIR4ttG6+NOPMm3kPXRBrN5Z2H7K2sXgvxrkWBpt0sYR6X8NkZcAtJtuPNy+pe\/ojdkk8SW\/hxPoi6C2g5SHzivYmFZhaBB7k\/4IXEAjawViq9bUJZZxTLBwTf3wlaAvDgJH2zTE\/qYe+mSSQp\/2u9wVaOonBg0kcAgqizC9H58ZUG1enDGAJlworKtUc113fmpw2QeM0TzfktZbEkDlxW\/f4kjIfxLDKComua5X8wqkiiaYL84rK7M7fwKMXokEMPLQdZ4Kqp9FmdKbC1TtsYhh8N2pPty6tty5S4KOO8v8S6nhUCZn\/+aZA29vCkG8BIAJbhwJFJA4gntPdUPpb1wCcZ9ZnxfQwEp9KVe4uv2pD00JERJbipDtnKzPMXd859Hrk49kvhAwzU0T0xdubwAPuBIQokXZ9sWEL9Q8JmF7939b4LpvNVOBssrpAiAPeTnhLbuAUB9I7pIC0Satdk4UUAYSMth1TrWPJp7P8ZdPgnvYSQAKT\/mlLoQvP2RdPJEMQzqzYrOXkY9I\/sKxQ9roxV960q3foXsE1Itcml9RhqZB3Pdprzpppa0lRnORWW0h1PCp2iamP3xbU6TeAsa72Xg9n6xN2Iq6piDXxsfIBHKATbmLS2T6qxzqN3haO3qeYlIQvEzxdJMDg+bV3Zvwtl77y0wBTg3laGow31vBscqQXbPTo2MC\/jL6MipeXSFIzd4rbW9VYz0e1SxsjMdEXkdQ0CxHyxXLJOB1wLHsUXmVyVoGx+j1DVusQiiyM3gWm+HI9wckTeeK2WCKcNOk7WxZ47Bdb3h+UgotIUIrVjNbdsFdSeH\/JiRVwCOGMoTkawUvEoUmOi11ozEi94Y9yFjueNEVqKPEJwPrUmeqN4\/f6fQuD89Tm1ifbhBOYtq2PUd4cnM8+Kk\/q8SPLW1PBiA0bveq0RgoWW6o6Inux3o7NdGz3CuBmIeVg\/II58xFAKH4hnikper1Zjm0JxQ5V5BSxNQF8MsjJ0mr5QzPog9MHKBVM0h1rdzpWe4dsnwQucDoCfEnZaqAQWLRCsyxMqwIWPIkmXFcdOeBXpydCyXkbOOWO5Af\/gLtjuxNF0vHT+H5RPTukpxiQDjlEP8Ma58NocaonzAPcMUg1Y2NDw3l9ogA5ZQcawTMVwy\/aedeO9ljKXc4BCSKz6C7ma9Vy4cxEqcnBZjCthYV\/gAmYWKRmcwc0warzFBF+DcRtbE5PFBJC\/g1GSwpJdYldsUoXOFe8fFgexGJDFTN162GOjrMyuGf0x1EOP0J0LXuEURZ5p7krIE2tE779j\/L0jnx1qzeWNrWJERPLcM4xwGPCAHa6AQAAyaRViqYTJA5bDZrfSud8G2aIyXSElyjoI7D8Y+Xu6HUE\/w3XMgO56HUhL28NBExDc0sChECUwtYWXfps6K8P6suVp8GbLl2iIpb3DB5qIhFkHTf7pZv64UlGea7MkVYFYW16HLFiZMd3y\/KYdoTVWkAPU2HoWktx8HMoWmpm8z2zEp6sHUW0W+xvp9bNUwTcH+apHJh3n9Fqt2xQhEO5SmKnPEBj3iZcVFUEpJ1PD4exdRwfFFwCxUK6HzrD7UEuI5vmw2+gmPBX+WyT3OVFUFYQGG56ofjfOdA5fC0DSuVHfi34GVDyffNKrOaHs6Zo5OSM7EwN9mMJJUkaUrPKuVrzKre0Ach\/XU79Sgq4xGc1P31D69jqcTYRPbypT0NRZylLaCUgIYNjyIsp09b5FTIFNzVPJ5k9qHqeck1l4gcO7mCWsxiY7\/qD2BNeBZy7w1+srV90VszN9XhayCHCjEO0uRCjv+4+rMPr13vXVwKLbEU7QnitBE6OPIfcgVJApoZ8stvxQ9sZ8A\/Fi+wFRyNgrqB7EzuxnOnMCxeEFHtZstc7Fdb1B0jzxPsNCKIuS2RWlVejRIj6d2+\/JOMKbtlz2iRHk23timaejNG\/J2GgZWVUAcQLkgJUTAAj2UapY2p\/tibZIVL7Q5qJFF1v2wiEm0JmURtRwvO5qARDFEhWM+DQIMauRKnzwwNWdwT40rYKaFdBPVuCIrTWKHWOatVkWw2PWUwK+l0KVCP+F64e\/1gSs57\/3YROH5WuweRycFTJJV\/oU027soQ\/BvxYYDauWWyfiNzyYkJKJzER31onq1wuohP8bGO8qNuBzysA9g7qFC4d1jR\/SZ7JWRjbsRcu+gRFlIVQB4o7Rgo+6Zb1cfu9AVqGWVtJdtPoob\/DCraaTT8\/I4+V2P9GQZucgGptKEeqduemDoxuSLp5dNAqDXN+0Dc9Coi+B5KRQtM7qtC5wx6KMGd7vdXsylDfsIYI9m7wdz+t4cGsvr0+3XuAEpO9MYoq8Eh8ofXEwjW1t4eM1pXJDjk\/Gr7VQUxFqWarWWHb\/aZzFFb2H2Wt+B7GJ+qjOfdQBs9abPSrNdo56QrS9kBLgZpu9aM4ueiVDaFRtnV\/urZrt99MxXDGIHbmZLUGFRK1EmbbyRuwDi5MXqZBubMsaOREb8K9RYdVx7xmeEsWCPzdgJeA8xkzVXpRFdeDNBtP+JTz9twQk83XbFKxGwR4lpzgVTYDPljJYFoyea1XZjFWE19MVyxPisNF6Gva3nhURWunaaOX+O67KrPUP2ys8sfLion7\/PBKATni5srNZeYNhX4KVW7AT\/dpKRq5k\/WAL7lRE6PpsTvWu+UW9IKQSUoxopjOCymBnp45wl+h0rp+wXGdzHugy8++RIGGwKrRbALoQU76GmfHlZNrzQz8nn8zkWVv7HduCNleb0ghvze09OB8hGNWYe\/J4xkEKZrZ\/Iu7TcT4kM99T0MrAFE+Is9FzaqDd5iuNBQsYZ\/eZN34\/s0mqdGRnwbnmDxAMR4AnIdlJk\/MUvsAZ8F82MZjhXFBnwIzA6ps7MVjIUsVSFSJ3lDedVBt3XOflhYld\/2hKxBrvJiKbNH9AVuIdvllBFCWaHdiHke84llFWW1vYEtBgzsejk437DBt8W1ykxqIovd7vNKCogRrh4eT9jHS+vTXMa6jz9k3dpbeQv1l2sbKZgdwNOOq5NPpEkFkkCJBxAq8X8VtbaAi7R3lsF63B9AtOPbhXf9AFoqjQsCaMZOxwWIAJ00LpL\/uQxbjwMVLNpPY41Q4\/6nWvJ1tEAXwZIKvP8y\/L3yWGJ1bNThliLtSB9z6GpBKqUxKY65d3XoR5vufbujKNo4ICZOFpRn4PkxbsDoxX9\/beHAGJ\/4\/Y4e9vbnlV+hQCu1l3h5KY4t1YYUecg2gx3tQIX9r4MUyaCEdyqJnFaY3IA\/D+7Ld8cVSKKZGRejgwCk+5XpesdW79Wc62g\/il6aHmH5f71PTFRmlbeqjBc1B4oHKjFPJ153swTeu2r5tmal7ZrtqU3H\/zAPw0YlU4Yq\/ZiGIAaOzmBTRgsx1JHD0vSExWgxQ5Un9OfbxkFIEWg4jUB27\/jMpISH6c4gK6iJAk7Vg9INnFxxLWJMq0sI8d5lFkA6tFMukM5BN27Q3nn4UjJ7Dd5pK+Y1EP31jt0JJXMTXmLWlAVnKogZL1L82w57OHQqX9wbJ9A743JnZk0yFCxN+oJ04x7VlDpncFU7ndFsIYnDhzvdsRi1Y8SxP+mriXO7grgZgxAiHhDmn3GNh4Prz1XRWmZVCgdGAL7IzjmNqPSHeZUADtG8gLtOuK4qRjl5mj6YbBlSMZIm+Cffr+mb8LvKgEeGpyI5X5pqhtvpKnFX6VGdQjRUu4C0zLkZT67J30CphFznczXG2HkSigPlp2IQmuLsEDUHCdDkz4UpIgcWk3GWZeFY9qF+zAeh+JU6rm3bEuyRTmdaDetc2mhMxuUPffbK6hKblLQVKtGyZ9MRpa67B23by22wjWx+hA+Bc69EFVaxFHmR4veiqF70UmKzumhNZ8CE2YxWZxZptHgCcpBi3QHR2InFsh3J8bqjJLBHRe6YPDv4X8tXCXYIJSEh4LjxPsiB8pCmUmfsCuJmJXJnumicltcW2jpR91nUG\/P1xf8rdfzNLJ9+2qNtvC059xUb6IxaX+jKYSpLFvktyidNjbAVu9ipHLj13Rfdj7qxTcCEHkdWkTiM96SCc2BBPzqume3Zr2Adn3rdDAJxEHbXpbAKYANMKQIZmmiuC3IR\/EPrbPUocYgqLpiocnnmuyV\/pzVqgy+\/JnAwKngsVBUm39AlrbHg6B2giLIS2CAVshapEfTijUGg\/GBbCyAjThQ1m3i1PYYfzOCpL2dZH0xr+E7zy3lQsOs2w6LMx86AjogSHLpV1mtjYp4T4o8dgO4kg6IWvjpwknT22z7a31T7tNsOeJg9solZnY0L1G\/KdNpU78ejUliIceIA9jzOIekrDnLaemoFzANSk2xS6zceOS8S4qvl2qbXrUZBvM+6kr60U91ib1zpr+MUlYfhtUBa2X+sIVvAw=","iv":"2b6491fe6e31086077edcbb2934ef8d9","s":"4b3ab2a290a19ef4"}
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