Research
May 12, 2025
Beauty brands may see increased investment in the near future Image credit: Kearney
By Zach James
The coming year could prove to be critical for the future of the beauty market, according to the latest findings from global management consulting firm Kearney.
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","iv":"1ee69b7b81c421d530a1a01314b10f35","s":"b9ed1f80e8079531"}
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