Research
May 12, 2025
Beauty brands may see increased investment in the near future Image credit: Kearney
By Zach James
The coming year could prove to be critical for the future of the beauty market, according to the latest findings from global management consulting firm Kearney.
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","iv":"8fc7392d4b5997ad4be0265f87fca20b","s":"8b80c178d28059cd"}
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