Research
May 12, 2025
Beauty brands may see increased investment in the near future Image credit: Kearney
By Zach James
The coming year could prove to be critical for the future of the beauty market, according to the latest findings from global management consulting firm Kearney.
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","iv":"82f2d1bfb1f84e6d795e695c83fed0e7","s":"e1518ee10280dbbc"}
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