Research
May 12, 2025
Beauty brands may see increased investment in the near future Image credit: Kearney
By Zach James
The coming year could prove to be critical for the future of the beauty market, according to the latest findings from global management consulting firm Kearney.
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","iv":"a1fbc67b25f8c1805ea4759348edfab7","s":"af80a08beb93e6a7"}
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