Research
May 12, 2025
Beauty brands may see increased investment in the near future Image credit: Kearney
By Zach James
The coming year could prove to be critical for the future of the beauty market, according to the latest findings from global management consulting firm Kearney.
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","iv":"8f0c2a4eb4f682ab4837286dc0e52ba7","s":"80426749d0243043"}
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