Research
May 12, 2025
Beauty brands may see increased investment in the near future Image credit: Kearney
By Zach James
The coming year could prove to be critical for the future of the beauty market, according to the latest findings from global management consulting firm Kearney.
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","iv":"49464a8947d65df3fdb1e9640be1c19a","s":"85935f05f09abb2a"}
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