Research
May 12, 2025
Beauty brands may see increased investment in the near future Image credit: Kearney
By Zach James
The coming year could prove to be critical for the future of the beauty market, according to the latest findings from global management consulting firm Kearney.
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","iv":"38849d633d60beff7f3469077db2ea52","s":"e5b65d746da421df"}
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